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The Growing Role of Digital Marketing

Digital Nest School of Business empowers professionals with digital marketing and data analytics skills. With 900M+ internet users in India, our industry-aligned programs in SEO, SEM, and social media marketing drive success. Learn through real-world case studies. Master influencer marketing, AI chatbots, and vernacular content. Get hands-on training with Google Analytics, expert guidance, and 100% placement support. Join India's digital revolution with Digital Nest.

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The Growing Role of Digital Marketing

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  1. THE GROWING ROLE OF DIGITAL MARKETING, SOCIAL MEDIA, AND INFLUENCER MARKETING IN REACHING INDIAN CONSUMERS Trends, Impact& Opportunities START SLIDE

  2. Introduction Digital transformation is changing consumer behavior in India DigitaltransformationisreshapingIndianconsumerhabits onlineshopping, UPI payments,andsocialmediainfluenceare rising. Convenience,trust,andpersonalizationnowguidebuying decisionsacrossurbanandruralareas. Increasing internet penetration and smartphone usage Increasinginternetpenetrationandsmartphoneusagein India aredrivingdigitaladoption,boostingonlineshopping,digital payments,andcontentconsumption,especiallyacrosstier-2, tier-3citiesandruralareas. Marketing strategies have evolved to stay relevant Marketingstrategieshaveevolvedtostayrelevantinthedigital age,focusingonsocialmedia,influencercollaborations, personalizedads,anddata-drivencampaignstoengagetech- savvyandmobile-first Indianconsumers.

  3. Rise of Digital Marketing in India Over 900 million internet users (2024 est.) Withover900millioninternetusersin Indiaasof2024, thecountryoffersunmatchedreach. Thismassiveaudience drivesdemandfortargeted,real-time,anddata-drivendigital campaigns. Cost-effective, measurable, Shift from traditional to and scalable digital-first marketing Digitalmarketingoffersbetter ROI thantraditionalmethods. It'scost-efficientforstartupsand bigbrandsalike,withreal-time performancetracking Digital-firstmarketingallows deepercustomer engagement,betteranalytics, anddynamic,personalized contentdelivery.

  4. Social Media’s Influence on Consumers 600+millionactivesocialmediausers PlatformslikeInstagram, Facebook,and YouTubedominate Real-timeengagementanddirect communication Visualandshort-formcontentpreferred

  5. The Power of Influencer Marketing Influencermarketingin Indiaispowerfulaspeople trustcontentcreators. Brandsusethemon Instagram, YouTube,and Mojtopromoteproducts andconnectwithtargetedaudienceseasily. Influencers build trust through relatability Micro-influencers (10k–100k followers) have high engagement Brands collaborate for storytelling, product demos, and reviews ROI often higher than traditional ads

  6. Leveraged youth influencers & memes Creative social media campaigns targeting Gen Z case Study of First campaign Case Studies from India Mamaearth, BoAt,and Zomatoexcelwitha digital-firstapproach, usinginfluencers,memes,andreal-time trendstoengage Gen Z andmillennials throughrelatable,customer-focusedcontent.

  7. Consumer Behavior Insights Millennialsand Gen Zare drivingdigitaladoption Reviews,videos,andpeer recommendationsimpact buying Regionallanguagecontent increasingengagementin Tier 2/3cities

  8. Challenges & Considerations Contentsaturationmakesitdifficultforbrandsto grabaudienceattention. Trustandauthenticityissueswithinfluencerscan harmbrandimage. ROI measurementiscomplexacrossdifferent platforms. Constantlyevolvingalgorithmsrequirefrequent strategyupdatestomaintainvisibility

  9. Future Trends Riseofvernacularcontent: Brandsnowcreatecontent inregionallanguagestoconnectbetterwithdiverse localaudiencesacross India. AI &chatbotsindigitalcampaigns: AI-poweredchatbots offerinstantsupport,personalizedresponses,andboost customerengagementinmarketingcampaigns. Livestreamshopping: Real-timeproductdemosvialive videohelpconsumersshopinteractively,combining entertainmentwithinstantpurchasing. Virtualinfluencersandthemetaverse: Digitalavatars andimmersivevirtualworldsarebeingusedbybrands toengagetech-savvyaudiencesininnovativeways.

  10. CONCLUSION Digitalmarketingisnolongeroptional—it'sessential Personalizationandauthenticityarekey India’sdigitaleconomypresentslimitlessopportunities

  11. Thank You

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