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2. What is SEO? DMSN www.dmsn.in

3. What is SEO? Here we learn About: • Search Engine Basics • How does Search Engine Works • Webmaster Guidelines • White-hat SEO techniques • Penalty: Google knows it all! • Search Engine Updates • Off Page Optimization • On Page Optimization DMSN www.dmsn.in

4. Search Engine Basics By: DMSN www.dmsn.in

5. Search Engine Basics

7. WEBMASTER GUIDELINES There are many guidelines on various things such as: • Guidelines on HTTP. • Guidelines on quality of content . • Guidelines on making your website mobile friendly. • Guidelines on creating backlinks. DMSN www.dmsn.in

8. SEO TECHNIQUES

9. Black Hat vs White Hat SEO DMSN www.dmsn.in

10. DMSN www.dmsn.in

11. Why Has Google Penalized My Site? There are many reasons. Lets see DMSN www.dmsn.in

12. Buying Backlinks • Duplicate Content • Keyword stuffed content • Missing sitemap data • Broken external links • Hidden content • Anchor text overuse • Website timing out or down • Rented links • Using blog networks • Overusing Meta keywords • Slow speed • Comment spam • Robots.txt flaws • Landing Pages • Error Codes • Poor Mobile Websites • Over optimization • Links to suspicious sites • Forum linking • Spam reports • Hacked content • Hiding your sponsors • Too many outbound links • Redirection • Targeted Keywords • Overusing H1 tag DMSN www.dmsn.in

13. HOW TO DEAL WITHPENALTY? DMSN www.dmsn.in

14. Every problem will require a slightly different solution, but here are some things you can try. • Add sitemap information • Disavow troublesome links • Get some links removed • Edit content of your website • Remove all duplicate content • Request consideration • Don’t panic • Wait it out ( Google takes time ) DMSN www.dmsn.in

15. On Page Optimization DMSN www.dmsn.in

16. Off Page Optimization DMSN www.dmsn.in

17. Quiz 1. What is SEO? A. Process of making a brand into publicity B. Process of getting traffic through paid forms C. helps in placement in Google first page D. process of getting paid and organic traffic 2. What does SEO Stand for? A. Search Engine Optimization B. Search Engine Optimizing C. Search Equity Otego D. Search Engine Options • What do you mean by Good SEO A. Comes in Google B. Google do crawling and ranking C . Higher ranking in Google first page D. Link Building DMSN www.dmsn.in

18. 4. Meta Keyword is very important for SEO? A. TRUE B. FALSE 5. What are the 3 main search engine marketing products? A.  PPC, business profile listing, banner ads B. SEO, paid results, email marketing C. Organic results, business profile listing, paid search D. Business profile listing, banner ads, paid results 6. How many months long is the SEO roadmap? A.  1 B.  3 C. 6 D.9 E. 12 • Is Long Run SEO will be helpful • True B. False • How many techniques of SEO.? • 2 B. 5 C. 3 D. 1 E. None of these DMSN www.dmsn.in

19. 9. What are the primary components of on-page optimization? A. Title Tag B. H1 Tags C. Anchor Text D. All of the above 10.What are the primary components of off-page optimization? • Article Submission B. Blog Submission C. Video Submission D. We 2.0 Sites E. Image alt attribute I. Only E II. All of the above III. Not defined IV. A, B, & C only 11. Why we compare White hat SEO with Black Hat SEO? • White hat seo is not better than black hat seo • White hat seo is better than black hat seo • White hat seo is for longer and black hat so if for shorter time • White hat seo offers content quality while black hat seo is for quality purpose 12. Which URL is suitable or necessary for domain name? • https://www.xyz.com B. www.xyz.com • http://www.xvyz.com D. sttp://www.xyz.com DMSN www.dmsn.in

20. Answers • D • B • C • A • C • B • A • C • D • III • C • A DMSN www.dmsn.in