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A marketing strategy that uses digital platforms such as the internet, search engines, social media, blogs, video channels, websites, and applications is described as digital marketing. Efforts to reach, cost-effectively, measure, and accurately execute this form of marketing are the fastest growing. As a result, it is rapidly eclipsing all other marketing platforms.<br>It is an approach to marketing a product or service that uses digital channels in order to reach the consumer. In the past, brands were also promoted, but the means of promotion were limited. Digital media has changed the rules and norms of marketing.<br>The future scope<br>The countryu2019s largest population spends time online using the internet for work, studies, and entertainment. With the constant online presence, the scope for digital marketing has immensely grown. The job roles, business opportunities, and various other options will only increase in the upcoming future. <br>
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