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nidm

Best digital marketing institute in bangalore

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  1. HOW TO CONDUCT EFFECTIVE KEYWORD RESEARCH FOR SEARCH ENGINE MARKETING www.nidmindia.com

  2. 05. 06. Identify long tail keywords 07. Assess competitors Organize and priortize keywords TABLE OF CONTENT 01. Define Your Goals and Audience 02. Brainstorm seed keywords 03. Use keyword research tools 04. Analyse keywords metrics www.nidmindia.com

  3. DEFINE YOUR GOALS AND AUDIENCE • Identify Objectives: What do you want to achieve with SEM? Increase traffic, generate leads, or drive sales? • Understand Your Audience: Know who they are, what they’re searching for, and their pain points. www.nidmindia.com

  4. BRAINSTORM SEED KEYWORDS • Start with Core Topics: Think about the main topics related to your business. • Use Tools: Google’s Autocomplete, related searches, and forums can provide initial keyword ideas. www.nidmindia.com

  5. USE KEYWORD RESEARCH TOOLS • Google Keyword Planner: Provides search volume estimates and keyword ideas. • SEMrush, Ahrefs, or Moz: Offer detailed keyword analysis, including competition and search volume. • Ubersuggest: Helps find keywords and provides SEO metrics. www.nidmindia.com

  6. ANALYZE KEYWORD METRICS • Search Volume: Indicates how often a keyword is searched. • Keyword Difficulty: Assesses how hard it will be to rank for a keyword. • Cost-Per-Click (CPC): Useful for understanding how much you might pay per click. www.nidmindia.com

  7. IDENTIFY LONG-TAIL KEYWORDS • Long-Tail Keywords: Longer, more specific phrases often have lower competition and higher conversion potential. • Use Tools and Analyze Search Queries: Tools like AnswerThePublic can help find long-tail variations. www.nidmindia.com

  8. ASSESS COMPETITORS • Analyze Competitor Keywords: Use tools to see which keywords your competitors are targeting. • Look for Gaps: Identify keywords they might be missing or areas where you can outperform them. www.nidmindia.com

  9. ORGANIZE AND PRIORITIZE KEYWORDS • Group Keywords: Categorize them into themes or topics. • Prioritize: Focus on high-value keywords that align with your business goals and have a good balance of search volume and competition. www.nidmindia.com

  10. THANK YOU www.nidmindia.com +91 7483512356 NIDMINDIA@GMAIL.COM

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