E-Commerce Facebook Ads Tips

1. Facebook Ads Tips for eCommerce: From an Expert Social Media Agency in Delhi

2. Tips for Facebook Ads in 2023 for eCommerceBrands Until recently, Facebook social media marketing services in Delhi dominated the eCommerce marketing landscape, as running Facebook ads was much easier. But then it suddenly got expensive, competition became fierce, and it became harder for eCommerce businesses to get their desired return on ad spending. However, things will change once again in 2023. Right from getting easier ad placements to paying less for ads, eCommerce businesses will enjoy returns on their Facebook Ads spends. If you are still running your Facebook Ads in 2023, this is an excellent year to make the most of your social media marketing plan. You can discuss this with a dedicated eCommerce Social Media Marketing Company in Delhi for more information. As an e-Commerce website development company in Delhi, DIInfotech’s team of experts has come up with a few strategies that will help you run your Facebook Ads in 2023 rather smoothly and profitably.

3. Tips for Facebook Ads in 2023 for eCommerce Brands • Pick the Right Images • Use the Tried & Tested Formula for Your Ad Campaign • Create Custom Audience for Users Interested in Your Website (Also Target Cart Abandonment) • Create a Facebook Lookalike Audience • Create Facebook Ads that Don’t Look Like Ads

4. Pick the Right Images Use only high-quality images for your ads. Make sure the image is of the right size for your ad. Avoid pictures that are of the same color as Facebook (blue and white). Your chosen picture should be happy, featuring smiling people using your products. Yeah, that’s the reality. So, remember that pictures of women perform better than men. And ensure that you choose an attractive person that relates to the product. Use real images and avoid stock photos. Since people tend to scroll their Facebook feeds quickly, you need to make sure that the image stands out with interesting text. That said, the text should not take more than 20% of the total area of the picture. Use powerful words, numbers, and headlines to create engagement.

5. Use the Tried & Tested Formula for Your Ad Campaign The most important part of a Facebook Ads strategy in 2023 is what you offer. The offer is what catches users’ attention, makes them click on the ad right away, and sets your brand apart from your competitors. However, to create the perfect ad, your hired Social Media Agency in Delhi must follow the ‘Offer Formula,’ which contains the following elements: Desired Action:What’s the idea behind your Facebook ad post? What do you expect your niche users to do after seeing your post? Example: Click on the website, fill out the survey form, or use the coupon code. Ad Relevance:Is the ad relevant to your target audience’s preferences, likes, or interests? Reason to Act Now:Why should the audience buy your product now? And why not next month or next year? Create a sense of urgency, such as exclusive price, limited time, limited stock, bonuses, free gifts, etc. Transformation:How will your product or offer transform your customers’ lives or lifestyles? What’s their problem (Point A), and what’s your solution (Point B)? This should receive the maximum spotlight in your ad – the caption copy, creative, CTA button, lead magnets, and landing pages. Engaging Copy:You have to capture the attention of your target user with the first few words. When you look for website development services in Delhi, shortlist the company that prioritizes content development and copywriting. Your ad and the copy should tell a story.