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Google Analytics_ A Data-Driven Approach to Business Growth

Understand and optimize your website performance

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Google Analytics_ A Data-Driven Approach to Business Growth

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  1. Google Analytics: A Data-Driven Approach to Business Growth Understand and optimize your website performance

  2. Why Google Analytics is Important Tracks user behavior and traffic sources Measures marketing campaign effectiveness Provides insights for data-driven decisions Helps optimize website and user experience

  3. Key Metrics in Google Analytics Users – Total visitors Sessions – Total interactions during a visit Bounce Rate – Percentage of single-page visits Conversions – Actions taken, like sign-ups or purchases

  4. Using Audience and Traffic Insights Audience – Demographics, interests, and geolocation Traffic Sources – Organic, direct, referral, social User Journeys – Track visitor paths and engagement

  5. Making Data-Driven Decisions Improve site content and user experience Optimize campaigns and track ROI Set goals and measure success

  6. Thank you If you want to learn more of Google Analytics then join SkillShiksha digital marketing course in South Delhi.

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