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Underused Video Ideas to Generate Leads

In a 2020 survey, 86% of respondents said they would like to see more videos from brands. That statistic alone makes a case for video-based content marketing. But the trick is to create videos aligned with your goals that strike a chord with your audience. Creating a winning video marketing strategy that attracts potential customers requires ample planning, strategizing, and coordination.

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Underused Video Ideas to Generate Leads

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  1. Underused Video Ideas to Generate Leads

  2. INTRODUCTION In a 2020 survey, 86% of respondents said they would like to see more videos from brands. That statistic alone makes a case for video-based content marketing. But the trick is to create videos aligned with your goals that strike a chord with your audience. Creating a winning video marketing strategy that attracts potential customers requires ample planning, strategizing, and coordination.

  3. Add an effective call to action Whether you upload a short Instagram Reel or a long YouTube video, encourage viewers to take action. It could be one of many options based on your goals – visiting your site, making a purchase, subscribing to your channel, signing up for a newsletter, etc.

  4. Add a video to landing pages Landing pages are designed to generate more leads. They are optimized to entice qualified leads. To make them more engaging and informative, you can incorporate videos on them. Videos enable you to convey more information without using too much text.

  5. Add videos to email campaigns Using videos in inbox outreach can help your emails stand out. You can incorporate videos in all kinds of emails – newsletters, product launches, event invitations, etc. You can experiment and test what works best for your audience and your brand.

  6. Use videos as gated content Gated content is a great way to generate leads for your business. For the uninitiated, visitors must give their contact information to view the content. Though white papers, case studies, and e-books are content types that tend to lend themselves to gating, video can too.

  7. Leverage video SEO Getting your videos ranked in search engines can drastically improve your visibility and attract more interest. To attract searchers, craft a short yet engaging title. To optimize your videos for search, craft a title that naturally incorporates the main keyword.

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