Tips to write Email Marketing Copies that Actually Convert

1. Tips to write Email marketing copies that actually convert

2. Write a Killer Subject Line If you’re wondering how to do email marketing right, the best place to start is with the email subject line. Perfecting the subject line can be the difference between recipients opening your email, deleting it or, even worse, reporting it as spam.

3. Nail the Preview Text With modern email clients, it’s not just the subject line that sells people on opening your email. It’s also the preview text. With email preview text ranging from 35 to 140 characters, depending on the client, this is an aspect of your email you can’t afford to neglect.

4. Write for the Web Writing email marketing copy is similar to writing web copy. That means it’s important to: Follow a logical structure. Keep paragraphs short. Include one main idea per paragraph.

5. The URL structure You have to make your URLs SEO friendly such that they can be found out in a jiffy. A well optimized URL is good for crawling and hence, such a thing should never be ignored. If you are able to include a keyword in your URL, do it. But make sure it looks natural.

6. Don’t Shout; It’s Spammy Avoid all caps and multiple exclamation marks in both the subject line and body of the email. Not only are all caps the equivalent of shouting online, but overusing them screams spammy email marketing. That’ll hurt your email open rate. And if enough subscribers report you, it could also hurt your email deliverability or even get you blacklisted by your email newsletter service.

7. Know your audience Getting to know your audience so you can write email marketing copy that meets their needs is a great way to boost conversions.Use what you know from web and social analytics and interactions with customers to build your buyer personas or customer avatars. When you know your customers, it’s easy to write email marketing copy that makes them want to click.

8. Write Email Marketing Copy for Readers If you really want readers to click, then you have to sound like a real person. Avoid marketing speak and be conversational, as if you’re talking to someone who’s sitting across the table from you.

9. Be Relevant Avoid generic marketing in favor of targeted marketing. Customer avatars give you broad segments you can focus on in copywriting, but within those, there are also smaller segments. After all, you’re not going to send the same email to a new subscriber as to a repeat customer, are you?

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