How to Build Your Brand and Business from scratch on Facebook

1. How to Build Your Brand and Business from scratch on Facebook

2. Can your Facebook fans easily distinguish you from your competitors? Are your posts getting lost in the news feed noise? The key to differentiation is creating a memory-searing Facebook presence -- one that makes your business easy to spot & impossible to forget. The following tips can help.

3. Be Professional Your Facebook page should look serious and be representative of your brand, business, or whatever it is you want to promote. Do not post things you wouldn’t want co-workers, customers, or suppliers to see. You don’t want to alienate or turn off potential followers. As a rule, don’t ever make a post about partying, drinking, or anything vulgar. One off-putting post and you will lose a friend or follower -- and you won’t even know it.

4. Smart Security Allow your posts to be publicly visible. Nothing your posting should really be private and you want as many people to view your posts as possible. At the same time, go to the setting: “Who can add things to my timeline?” and set to “only me.” Turn on approval of all tags before they appear on your timeline. You don’t want other people’s thoughts on your wall and you don’t want to be tagged at the strip club -- as someone’s joke.

5. Be Friendly Friend people often and approve all friend requests from real people. Like any social-media platform, the goal is to have as many followers as possible, but be wary of fake accounts and decline those invitations.

6. No Politics No one should be able to easily determine your political views. Always take into account what a potential customer, who is opposite to your political views, would think of your posts. If you need to vent, there are many closed groups on Facebook where you can.

7. Like Comments If a person took the time to comment, you should acknowledge it because it builds interaction and rewards him/her for doing so. He/she will be more likely to interact again and Facebook will be more likely to show them your posts. The goal is to get as many likes and comments on a post as possible. Also, take care to respond to negative comments. Give them a solution if possible.

8. Be Consistent With Branding Want people to recognize you on Facebook? Then get visual! Images are an excellent way to create consistency in your brand -- portraying a streamlined image between all your online properties.

9. Building your brand through Facebook isn't for the faint of heart. Facebook marketing takes time & effort. It also takes a commitment to goals, tactics & an overall marketing strategy - one that's integrated & supports business growth. We hope the tips highlighted come in handy for your purpose.

10. Created By: www.digileap.ca