Marketing Research Discipline “The Voice of the Consumer”. Food Marketing Economics ApEc 4451/5451 Fall 2008 November 8, 2007 Dennis Degeneffe Research Fellow The Food Industry Center. Role of Marketing. “There will always be a need for selling.
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Food Marketing Economics
November 8, 2007
The Food Industry Center
“There will always be a need for selling.
But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the consumer so well that the product sells itself.”
… getting ideas and testing ideas.
VP MRD General Mills – 1970-80s
The “Softer Skills”
Internal MR Staff
External MR Companies
Partner with Brand Management Team
“Just go out and ask consumers what they think…”
-Famous last words from a former Marketing Manager)
48% of Consumers say they would Buy this Concept!!
Now your children can prepare Kraft Macaroni & Cheese themselves. New Kraft Easy Mac is microwavable and can be prepared in one easy step One 8 ounce package costs $1.59
A loosely defined term applied to research findings not subject to quantification.
-McDaniels & Gates