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COOL JAPAN - PowerPoint PPT Presentation


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COOL JAPAN. Cool Japan office in METI METI=Ministry of Economy, Trade, and Industry. To promote cultural industries (or creative industries, such as design, animation, fashion and movies) as a strategic sector for Japan. Strategic ( 戦略的な ).

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Cool Japan office in METI

METI=Ministry of Economy, Trade, and Industry

Topromote cultural industries (or creative industries, such as design, animation, fashion and movies) as a strategic sector for Japan. Strategic(戦略的な)

what do you learn from the chart
What do you learn from the chart?
  • Thereis a big difference about images of Japanese products between the Japanese and foreign people.
  • Asian people think Japanese products are cool.
  • Foreign people don’t think Japanese products are worth their prices.
sources
Sources
  • http://www.3ammagazine.com/3am/japanamerica-why-cool-japan-is-over/
  • http://www.meti.go.jp/policy/mono_info_service/mono/creative/bunkasangyou.pdf
  • 博報堂 グローバルHABIT調査2006-2009