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What is content marketing and how it is

helpful to blogger

What is Content Marketing?

Content marketing is about building an audience and positioning yourself or your company as

experts in your field. In other words, Marketers everywhere are using content to build their

brands. From the article, blogs, videos, whitepapers & infographics, content marketing are

leading the way in digital marketing hoping to drive awareness and customer engagement. It’s all

about content. That is why Content is king for marketing.

It’s all about content

Content marketing is the leading focus for marketers this year, ahead of SEO, email, and even

social media. They’re using content for lead generation, to build brand awareness, and to deepen

customer relationships. Marketers aren’t just shifting their focus towards content, they’re also

moving their budgets.

As brands become publishers, they’re creating everything fromarticles, whitepaper, and

slideshows, to sponsored posts, tweets, and eBooks. But of all the content marketing tactics

they’re using, two in particular are gaining notable traction: video & infographics. Why? Because

they work.

So much content, So much channels

With so much content being created, where does it all go? Marketers are exploring new channels

to distribute their messages. From social media to micro-sites to channel partners like visually,

marketer’s ant to make sure their content gets seen. Content marketing drives results for

both B2B & B2C marketers, content marketing tactics are an effective means to an end-they

drive consideration, sales, engagement and loyalty.


What is content marketing and how it is

helpful to blogger

7 Things You Should Do For Content

Marketing Success

Blogs: write about relevant content and make it accessible from your website. Blogging is

extremely useful for connecting with your audience, expanding your brand’s online presence, and

acquiring new customers. There is also a strong correlation between blog post frequency and

customer acquisition.

E-books & Whitepapers: Downloadable content, great for data collection, asking for an email

address or a tweet in exchange for a download. These longer content pieces often take more time

and resources to produce. Generally, a prospect must complete a form on a landing page before

they can download the content, thus instantly converting them to a business lead. Because their

production is more extensive, eBooks and Whitepapers consider premium content marketing


Video: Informative videos, i.e. how to vids, vlogs & reviews. Easy way to share information and

put a face to the business. Thanks to the increasing popularity of video-friendly mobile devices

and social sites like YouTube, video marketing is finally gaining momentum. Studies have shown

that those who view video are much more likely to make a purchase than those who do not.

Podcasts & Webinars: Podcasts are great for listening to while driving, or out walking the dog!

Think audio book, or radio show. Webcasts & podcast both contain visual & audio content that

can be downloaded and listened to at any time, though lacking the element of interactivity, they

can be broadcast to reach a very large audience.

Email Marketing: Still the most popular form of online content marketing, many businesses is

using email marketing as more than just a direct sales channel. Both B2B & B2C marketer’s way

to provide valuable, relevant content to prospects and customers.

Read More: Top 20 Google Extension For SEO

Read More: How meta tag can lead you on 1st

Read More: Apply These 12 Secret Techniques To Improve On Page SEO Factor

According to Lloyd Morgan production 70% of business decision makers say content marketing

makes them feel closer to the sponsoring company. Original content is key for social media

strategies, future seo and building trust with businesses and consumers. The next step is ensuring

your content is engaging and useful, whether it’s a blog post, video or infographic.

The Digital Future according to Google “Social is the spine and video is the traffic”

Content Marketing Doesn’t Have To Be Hard. Read These 8 Tips

Define and understand your audience. To define their interests, needs, influences, etc.

Have goals. Align the messages and media to your objectives. I.e., grown brand awareness,

generate a lead, etc.

Start telling the story. Make the story relevant and resourceful. Design the media to be

shareable and searchable.


What is content marketing and how it is

helpful to blogger

Don’t let writer’s block stop you. You don’t have to be creative or an expert to develop

content. You don’t have to represent a sexy brand to share online via social media.

Consider curation. By collecting, sorting and aligning information, your content can attract

links and build awareness.

Way to curate content:

Aggregate: Compile content into a single location.

Simplify: Break down complex content into key points.

Elevate: Tie a number of small concepts to a larger theme.

Mashup: Find content from a variety of sources for a single message.

Timeline: Review shifts of trends and topics for benchmarking.

Use social media to help reach your market. Make content easily available using tools like

Facebook, Twitter, Pinterest, LinkedIn.

Win with content marketing:

Track your content regularly.

Measure the number of visits, referrals, links of your content and the number of likes,

comments, retweets, followers on social tools.