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Adaptec Video Solutions

Adaptec Video Solutions. Greg Agustin AVC Product Manager. DVD Players Installed Base. Camcorders Installed Base. Video Burning Creates Huge Market Opportunity. 2002: 100M Units. 125M; 80% Analog. PCs Installed Base. New Emerging Market. Home movies on CD/DVD via PC!.

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Adaptec Video Solutions

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  1. Adaptec Video Solutions Greg Agustin AVC Product Manager

  2. DVD Players Installed Base CamcordersInstalled Base Video Burning Creates Huge Market Opportunity 2002: 100M Units 125M; 80% Analog PCs Installed Base New Emerging Market Home movies on CD/DVD via PC! 640M; 34% with CD/DVD-R From tape to disc

  3. Complexity Multiple functions, formats & steps Basic function, one or two step process Video Market Shift – Focus on Burning not Editing Time to Master Hours to learn & use Less than hour for proficiency User Profile Technical -prosumer Consumer Market Niche Becoming Mainstream Awareness/Interest Limited Rapidly Growing Apple, Philips, Kodak Factors Video Editing Video Burning The paradigm is changing - consumers main interest is burning video not editing video

  4. COMPOSE PERSONAL SONG COMPILATIONS BURN AUDIO CD PLAY CD ON STEREO OR PC PC users convert old stuff to cool stuff BURN DATA FILE CD AND VIEW PC SLIDESHOW TRIM AND ADD SPECIAL EFFECTS BURN TO DVD OR VCD AND WATCH DVD ON TV OR PC TOUCH-UP, BUILD DIGITAL ALBUMS Just like CD-burning, Adaptec brings DVD-burning mainstream.

  5. Adaptec VideOh! Product Matrix

  6. The Adaptec VideOh! DVD Advantage • Quickest time to home DVD • Consumer friendly connection and installation • Capture DVD format (MPEG-2) • No need to switch between applications • Easiest to learn and use • Simple Wizard – start without reading manuals • Automatic menus and links (“foolproof”) • Exclusive: Convenient Burn now, Edit later • Easily re-edit your DVD AFTER you burn • Spellinn mistake? open the DVD and change it! • OpenDVD technology – Exclusive to Sonic VideOh! is best consumer solution for converting to DVD.

  7. VideOh! - Easiest to use MyDVD Direct-to-DVD Workflow 1. Opening Screen 2. Direct to DVD Wizard 3. Capture 4. Burn 4 Steps to DVD

  8. VideOh! - Easiest to use -Continued Typical MyDVD Workflow 1. Opening Wizard 2. Capture 3. Organize 4. Select Style 5. Test DVD 6. Burn 6 Steps to DVD

  9. VideOh!: The Main Idea VideOh! is the easiest way to convert home movies to DVD.

  10. Connect: VideOh! Hardware • Connecting the hardware is easy • Power cord • Familiar RCA VCR connections between VideOh! and camcorder • Simple USB plug-n-play between VideOh! and your PC • Driver installation • Software installation • Sonic MyDVD • ArcSoft ShowBiz

  11. Create: Opening Wizard • Create or Modify an existing project • Directly transfer to DVD • “Re-Edit” a DVD

  12. Create: MyDVD Project Workspace • “What you see is what you get” • Import • Edit • Preview

  13. Create: Importing Your Video • Capture • Transfer footage from your camcorder using the Adaptec VideOh! DVD hardware • Get movies • Import files already on your hard drive

  14. Create: Capturing Your Footage • Capture Window • Play your source video camcorder • Preview your video • Create chapter points • Start Capturing Burning a DVD is a two-step process. First, you bring your video into your computer (capture the video). Then, you write the video onto a disc.

  15. Create: Your DVD Menu • Captured video clips become thumbnails • Rename menu title • Rename thumbnail/chapter titles • Edit your background • Still images • Videos • Still or motion thumbnails

  16. Create: Trimming Your Video • Double clicking thumbnail allows you to edit your video clip • Trim the beginning and end • Select image for thumbnail

  17. Create: Selecting a Style • Edit Style • Background • Still image • Motion • Audio • Theme • Fonts • Button styles

  18. Create: Add Slideshow • Digital pictures • Slide-to-slide transitions • Fades, wipes, etc. • Rotate pictures • Add audio track • Select picture for thumbnail on DVD menu

  19. Create: Preview Your DVD • Simulates TV viewing • Use virtual remote control

  20. Create: Burn Your DVD • Click Burn • MyDVD will construct the DVD and notify you when its ready On average, a 30 minute DVD or VCD can take from 30 minutes to 2 hours to burn depending on the speed of your computer).

  21. Share Your DVD • Finished DVD is ready to be shared and played on any compatible DVD players • Easier to mail than a bulky VHS tape • Jump to your favorite moments If you don’t have a DVD burner, you can use your existing CD burner to create Video CDs that can also be played on DVD players.

  22. Exclusive: Burn now, Edit later (OpenDVD) • Traditional edit-centric DVD-creation method • The VideOh! approach Edit later!

  23. VideOh! Summary • Target: Analog video camcorder users • Want to preserve • Want to share • Not too tech-savvy • Quick, basic steps to move from tape to DVD • Easy to pick-up out of the box • No advanced editing skills needed • Adaptec brings “niche” technology to the mainstream With VideOh! the main point is to quickly get video tape onto DVD, then edit later, if you want.

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