Russian River Valley Winegrowers. 2013 Marketing Review. Passport to Pinot. 2nd year for this event Continues to surpass our expectations Creating an opportunity to educate the consumer Driving sales to our member tasting rooms
2013 Marketing Review
2nd year for this event
Continues to surpass our expectations
Creating an opportunity to educate the consumer
Driving sales to our member tasting rooms
Focused on Pinot, but also serves as an opportunity to present other varietals.
Celebrating our 30th Anniversary
Over 750 attendees.
Guests from all over the country.
Wineries, Farmer’s Market vendors, and some of our local restaurant members.
The money raised goes directly to the organization and allows us to continue to promote, educate and market our premier winegrowing region and the bounty of the Russian River Valley.
4th year event targeting the present and future consumers of RRV wines.
Partnered with “Uncorked Events”
Held at Ft. Mason in San Francisco.
The event sold out!
Food from RRVW members.
Member pages include links to FB/YouTube
Facebook & Twitter feeds
Held at Arista Winery
Attended by media, trade, and key consumers
Included the region’s top chefs
Focus on Pinot Noir and included many other varietals
Sonoma in the City – Sonoma County Vintners
Pinot Days – LA, Chicago, & San Francisco
Pinot Classic Passport to Pinot – May 24-25
Pinot Classic Paulée Dinner – May 24
Single Vineyard Night – November in S.F.
Sonoma in the City w/ Sonoma County Vintners
RRV is a mature appellation
Well written about by the press
Understood by both consumer and trade
Much more diverse than given credit for
A mosaic of growers, vintners, artists, & farmers
“The size of the Russian River Valley AVA is so big that it is failing consumers…give us some meaningful geographic delimitations. You are now all grown up, and it won’t hurt a bit”
“…Middle Reach, Laguna Hills, Santa Rosa Plain, Western Russian River….such distinctions make sense”
“..smaller areas within the Russian River Valley AVA possess even more precise and consistent climatic and geologic characteristics that are in fact quite different from other areas inside the larger Russian River Valley AVA.”
Committee to define the neighborhoods
Explaining the RRV by defining its parts
Information in our newsletter, on our website and as part of our PR campaign
Press tasting kit
Consumer tasting kit
FPO – NOT FINAL
Establish points of entry appropriate to welcome visitors to the Russian River Valley
More Winery involvement
Greater number of lots
More focus on other projects
In conjunction with the Bacigalupi Family
Awarded to a student concentrating in the field of viticulture or viticulture business
Issued through the Farm Bureau
Media Outreach – national, regional and key blogs
Increase awareness about the quality and relevance of the Russian River Valley
Create excitement about Pinot Classic Paulèedinner and Passport to Pinot, driving visitors to the region throughout the year
Invite top wine writers and editors to the Russian River Valley for first-hand experiences, including to FAM trips
Position the Russian River Valley as a premier Pinot Noir wine-growing region as well as highlighting all our cool-climate varietals
Support key events in the RRV
Drive ticket sales and awareness to key events
Generate interviews for key spokespeople and winemakers
and an even more wonderful
2014 and beyond!