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Russian River Valley Winegrowers. 2013 Marketing Review. Passport to Pinot. 2nd year for this event Continues to surpass our expectations Creating an opportunity to educate the consumer Driving sales to our member tasting rooms

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Presentation Transcript
passport to pinot

Passport to Pinot

2nd year for this event

Continues to surpass our expectations

Creating an opportunity to educate the consumer

Driving sales to our member tasting rooms

Focused on Pinot, but also serves as an opportunity to present other varietals.

grape to glass1

Grape to Glass

Celebrating our 30th Anniversary

Over 750 attendees.

Guests from all over the country.

Wineries, Farmer’s Market vendors, and some of our local restaurant members.

The money raised goes directly to the organization and allows us to continue to promote, educate and market our premier winegrowing region and the bounty of the Russian River Valley.

single vineyard night

Single Vineyard Night

4th year event targeting the present and future consumers of RRV wines.

Partnered with “Uncorked Events”

Held at Ft. Mason in San Francisco.

The event sold out!

Food from RRVW members.

slide6

Website

Fully interactive

Member pages include links to FB/YouTube

Calendar

Searchable database

Facebook & Twitter feeds

Featured articles

Mobile compatibility

slide8

Pinot Classic Paulée

Held at Arista Winery

Attended by media, trade, and key consumers

Included the region’s top chefs

Focus on Pinot Noir and included many other varietals

sonoma in the city sonoma county vintners pinot days la chicago san francisco

The RRVW was also represented at these outside events:

Sonoma in the City – Sonoma County Vintners

Pinot Days – LA, Chicago, & San Francisco

slide11

Continuing Programs

Pinot Classic Passport to Pinot – May 24-25

Pinot Classic Paulée Dinner – May 24

Single Vineyard Night – November in S.F.

Sonoma in the City w/ Sonoma County Vintners

slide13

RRV Today

RRV is a mature appellation

Well written about by the press

Understood by both consumer and trade

Much more diverse than given credit for

A mosaic of growers, vintners, artists, & farmers

slide14

Press Impressions

“The size of the Russian River Valley AVA is so big that it is failing consumers…give us some meaningful geographic delimitations. You are now all grown up, and it won’t hurt a bit”

-Charles Olken

“…Middle Reach, Laguna Hills, Santa Rosa Plain, Western Russian River….such distinctions make sense”

-Steve Heimoff

“..smaller areas within the Russian River Valley AVA possess even more precise and consistent climatic and geologic characteristics that are in fact quite different from other areas inside the larger Russian River Valley AVA.”

-Tom Wark

slide15

Neighborhoods Initiative

Committee to define the neighborhoods

Explaining the RRV by defining its parts

Information in our newsletter, on our website and as part of our PR campaign

Press tasting kit

Consumer tasting kit

establish points of entry appropriate to welcome visitors to the russian river valley

RRV Entry Signs

FPO – NOT FINAL

Establish points of entry appropriate to welcome visitors to the Russian River Valley

more winery involvement greater number of lots greater reach more focus on other projects

Online Auction

More Winery involvement

Greater number of lots

Greater reach

More focus on other projects

slide18

Charles N. Bacigalupi

Scholarship

In conjunction with the Bacigalupi Family

Awarded to a student concentrating in the field of viticulture or viticulture business

Issued through the Farm Bureau

$1000

slide19

Issima! PR

Media Outreach – national, regional and key blogs

Increase awareness about the quality and relevance of the Russian River Valley

Create excitement about Pinot Classic Paulèedinner and Passport to Pinot, driving visitors to the region throughout the year

Invite top wine writers and editors to the Russian River Valley for first-hand experiences, including to FAM trips

Position the Russian River Valley as a premier Pinot Noir wine-growing region as well as highlighting all our cool-climate varietals

Support key events in the RRV

Drive ticket sales and awareness to key events

Generate interviews for key spokespeople and winemakers

here s to a great 2013 and an even more wonderful 2014 and beyond
Here’s to a great 2013,

and an even more wonderful

2014 and beyond!