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Getting Social The History of Social Media

Getting Social The History of Social Media. “Man is by nature a social animal;” -Aristotle Lisa Higgins & Brent Mannarino. Overview. The history of social media coincides with the history of the internet.

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Getting Social The History of Social Media

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  1. Getting SocialThe History of Social Media “Man is by nature a social animal;” -Aristotle • Lisa Higgins & Brent Mannarino

  2. Overview • The history of social media coincides with the history of the internet. • Social media has had a profound impact on the way we communicate (news, politics, business, & personal). • Twitter and Facebook have deep-rooted origins without which they would not exist.

  3. Developed in 1979 by two Duke graduate students, Tom Truscott & Jim Ellis • Integral in development of the internet • Hybrid between email and web forums. • Still around today with approximately 100,000 posts per day • Started the Bulletin Board System (BBS) • First electronic discussion network for posting social & science topics

  4. Internet Relay Chat (1988) • Internet Relay Chat (IRC) was created by JarkkoOikarinen at the University of Oulu, Finland. • A real time discussion system used initially for group discussion but also allowed private person-to-person communications. • Chat room style layout called channels. • Still used today, is free from advertising and spam.

  5. Internet Relay Chat (1988)

  6. First Personal Blog (1994) • Created by Justin Hall in 1994, titled Justin’s Notes from the Underground • Composed of more than 4,800 pages from nearly 10 years of writing • Introduced a new form of personal expression that could reach a large number of people.

  7. Started in 1995 by Randy Conrads • Social service to connect former classmates. • Free membership with option for “Gold” upgraded membership. • Originally lacked any direct contact features, only gave users access to email addresses of members.

  8. Developed in 1996 by four Israelis who formed the company Mirabilis • Real time direct peer-to-peer communication over the internet • Many of the core features of ICQ are used by most instant messaging services today • Bought by AOL in 1998 for $400 million.

  9. AOL Instant Messenger • Created by America Online in 1997 • Instant messaging and presence computer program • Allowed users to keep in touch with many people through text and multimedia chat •  still in use today, are able to communicate through video • Chatrooms • Turning point for social networking, first to introduce instant messaging

  10. AIM

  11. Blogger • Created by a company called Pyra Labs in 1999, but was later bought by google • Blog publishing service • An easy way to share your thoughts with the world • Created to make blogging as simple and effective as possible • Still used frequently today and in many different languages

  12. Blogger

  13. MeetUp • Created by Matt Meeker, Peter Kamali, and Scott Heiferman in 2001 • Facilitates offline group meetings in various locations around the world • Brings users together that have common interests

  14. MeetUp

  15. StumbleUpon • Created by Garrett Camp, Geoff Smith, Justin LaFrance, and Eric Boyd in 2001 • A “discovery engine” that helps users find the best of the web according to their interests and preferences • Allows users to find content that they normally wouldn’t even search for • Very popular today, one of the most traffic generating social medias

  16. StumbleUpon

  17. Friendster • Founded in California by Jonathon Abrams in 2002 • One of the first social networking sites to boom • Based on a circle of friends and techniques used to socialize with those friends virtually • Connects like-minded people in order to share information and network • Site is struggling because of competition

  18. Friendster

  19. Founded in August 2003 by Chris DeWolfe, Brad Greenspan, Tom Anderson and Josh Berman. • Allowed users to optimize their profile using HTML (pro or con?). • Included options to add music, photos, and videos to profile page. • After a peak of more than 100 million users, it’s currently struggling to survive.

  20. Myspace still used as a marketing tool by amateur musicians. • Don’t forget about your first myspace friend and co-founder, Tom Anderson, who has a current net worth of over $60 million.

  21. WordPress • Founded by Mike Little and Matt Mullenweg in 2003 • Free, open-source content management system • Open source: Site that allows users to contribute to its design and content • Hundreds of people working on the site • Able to download and install a software script • Most popular blogging system on the internet • Allows anyone to create a free and simple site or blog with little to no web development knowledge.

  22. WordPress

  23. Created in 2004 by Mark Zuckerberg as a Harvard undergrad with funding from Eduardo Saverin • Originated from “Facemash” (2003) developed by Mark Zuckerberg as Harvard’s “Hot or Not” site. • February 2004 available to Harvard students • March 2004 available to Columbia, Yale & Stanford • December 2004 theFacebook (changed to Facebook in summer 2005) reaches 1 million members.

  24. Currently there are over 1 billion active user accounts. • May 18, 2012 Facebook IPO available, currently down 31% • Employs approximately 4,000 people. • People upload over 250 million photos each day.

  25. Flickr • Created by Ludicorp in 2004, but later adopted by • Yahoo! • Photo sharing website • Online community platform • Widely used by bloggers as a photo repository

  26. Flickr

  27. YouTube • Founded by Chad Hurley, Steve Chen, and Jawed Karim in 2005 • Allows users to upload and share videos • Displays a wide variety of user-generated videos

  28. YouTube

  29. Developed in 2006 by Jack Dorsey and Evan Williams as a means to send text on their cellphones. • The name Twitter was inspired by the name Flickr. • The dictionary definition of twitter is "a short burst of inconsequential information.“ • A tweet has a maximum length of 140 characters (SMS limits + username) • Powerful tool in distribution of news, political communication, and business communication.

  30. Obama’s “Four more years” photo was the most retweeted tweet ever, bumping out Justin Bieber. • Barack Obama has over 23 million followers, Lady Gaga has over 31 million. • Used in the Egypt crisis last year to relay information about the revolution.

  31. Pinterest • Created by Ben Silberman, Paul Sciarra, and Evan Sharp in 2012 • Social scrapbooking site • Users are able to create and manage image collections that include things like events and hobbies • Similar to bookmarking systems

  32. Pinterest

  33. For more info: • http://www.irc.org/history_docs/jarkko.html • http://links.net/vita/web/start/original.html • http://www.icq.com/info/icqstory.html • http://www.mediabistro.com/alltwitter/history-of-social-media_b30226 • http://www.oldapps.com/ • http://archive.org/web/web.php

  34. For more info: • http://en.wikipedia.org/wiki/Blogger_(service) • http://observer.com/2011/01/the-long-and-curious-history-of-meetupcom/ • http://www.blueglass.com/blog/what-is-stumbleupon-the-history-and-timeline/ • http://webupon.com/social-networks/the-history-of-friendster/ • http://wordpress.org/ • http://artlaco.articlealley.com/history-of-youtube-1482289.html • http://en.wikipedia.org/wiki/Pinterest

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