DEVELOPING A NEWS STORY. 1) KNOW YOUR DEADLINE. 2) Know your structure. WHO, WHAT, WHERE, WHEN. How and Why. 3) Know your audience. 4) Get an idea. Where do we get ideas? *Press releases *Diaries – court, mothers day *Talking to people
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WHO, WHAT, WHERE, WHEN
Where do we get ideas?
*Diaries – court, mothers day
*Talking to people
*Everywhere – soup can, signs, noticeboards, friends
*Rounds: police, education, health, parliament, councils
-Talk to all sides of the story
- Write questions based on who, what, where, when, how and why
- People must be in it.
-Search engine optimisation(SEO)
-Get copy online early
-Get multi media to match:
slideshows, video, sound bytes, Pdfs of documents