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Factor Analysis. D escription. Goal: Discover m < p underlying Factors (aka latent variables) from Covariances or Correlations among p observed variables Makes use of Principal Components and Rotation to obtain the Factors
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Description • Goal: Discover m < p underlying Factors (aka latent variables) from Covariances or Correlations among p observed variables • Makes use of Principal Components and Rotation to obtain the Factors • Exploratory Factor Analysis: Using observed responses to obtain factor structure. • Confirmatory Factor Analysis: Uses new data to determine whether hypothesized Factor structure is appropriate.