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  1. A Toast to Good Health: Craft Beer Trends Bring New Attention to the Benefits of Beer ADA TIMES, Winter 2011 issue Free Powerpoint Templates

  2. Beer Fun Facts • Beer dates back over 8,000 years • Beer is one of the most consumed beverages in the world behind water and tea • In 1620 thirst causes Mayflower to land on Plymouth Rock • The term “ honeymoon” derives from beer • The strongest beer in the world is Sam Adams Utopias with a 26% ABV

  3. Beverage Alcohol BusinessDollars Spent in Supermarkets • Over 50% of beverage alcohol dollars generated is on Beer Source: IRI Total US Supermarkets YTD ending July 10th, 2011

  4. Red Wine vs. Beer • Red wine health benefits are well known but what about beer? • ethanol in alcohol has significant health benefits • Counters atherosclerosis • Increases HDL cholesterol, lowers LDL cholesterol • Reduces risk of blood clots • Lower incidence of gallstones • Decrease risk of type 2 diabetes • Improve cognitive function in older adults

  5. Craft Beer • Additional health outcomes • Lower risk of kidney stones in men • Possibly due to high water content and diuretic effect • Compound in hops may also slow the release of calcium from bone that is implicated with kidney stones • Protective effect on bone mineral density

  6. Beer Nutrition Breakdown • Two of the key beer ingredients are barley and hops • Compared to red wine this is a considerable amount of more nutrition

  7. Beer Nutrition Breakdown • Fat-free • Carbohydrate make up 1/3 calories in beer mostly from partially broken down starch • Protein is present in small amounts (4% of total calories) • Alcohol (ethanol) make up 2/3 calories in regular beer • Fat-free • Carbohydrates less in wine • Protein is nearly non-existent in wine • Alcohol (ethanol) make up 86% of calories in wine

  8. Beer Nutrition Breakdown • Water – 90-94% present in beer • Averages 4.6% alcohol by volume (ABV) • Most beers range from 3-6% ABV, but some can get to 10% or higher • Beer has 2 ½ times more water • Averages 12-14% ABV • What does this mean? • Beer drinkers are better hydrated

  9. Fiber for the Imbiber • USDA Nutrient Data base lists beer’s fiber content as zero grams • Discrepancy of how this is measured • Official methods of measuring dietary fiber in foods are not applicable to beverages

  10. Fiber for the Imbiber • Study, “Dietary Fiber Complex in Beer,” published in 2009 Journal of the American Society of Brewing Chemists • Found lager to contain 2 grams of soluble fiber per liter while a dark beer has 3.5 grams of soluble fiber • 12 oz serving size, equates to 0.75 grams for a lager and 1.3 grams for a dark beer

  11. Beer Outshines Wine with many Micronutrients • Regular 12oz beer contributes • Folate • Vitamin B12, which supplies about 3% of recommended daily amount for adults, according to USDA • Vitamin B12 is derived from bacteria that colonize in barley grains

  12. Beer Outshines Wine with many Micronutrients • Beer and Wine both contain similar amounts of potassium, magnesium, phosphorus and fluoride • Beer is the winner for selenium and silicon • Silicon may help counter osteoporosis

  13. Beer vs Wine

  14. Beer and Food Pairings “move over wine” • Person perceives over 10,000 oral aromas • Wine has only 1,000 aromas • Artisan beer market is growing • Exotic and bold style beers gaining traction: India Pale Ales, sour ales and fruit beers • Foodies and wine-lovers are discovering craft beer has all the complexity, food compatibility and diversity for a fraction of the price

  15. Questions Jodi Schweiger RD LD CDE Hy-Vee, Inc. 1725 Jordan Creek Parkway West Des Moines, IA 50266 jschweiger@hy-vee.com