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Green Club: Yes, we ‘can’!. Contributors: Anna Pastwa | Gyan Prakash | Nichlas Kvist Jørgensen Simon Overgaard | Victoria Vic [Group 4]. Challenges. Keep high level of performance Lack of incentives Near zero brand identity. Problem Statement.

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green club yes we can
Green Club: Yes, we ‘can’!

Contributors:

Anna Pastwa | Gyan Prakash | NichlasKvistJørgensen

Simon Overgaard | Victoria Vic

[Group 4]

slide2

Challenges

  • Keep high level of performance
  • Lack of incentives
  • Near zero brand identity
problem statement
Problem Statement
  • Despite the high performance level of Dansk Retursystem, it is lacking brand awareness and user engagement which are key trends in the future for modern companies.
trends
Trends
  • Gamification
  • Smartphone interaction
  • “Buying into something”
solution
Solution
  • Gamified loyalty program
  • Creation of a ‘nudge’
  • Benefits to loyal recyclers
slide6

Green Club: Working Mechanism

STEP 2

STEP 1

Start recycling

Download app and sign up

STEP 3

STEP 4

Scan receipt and obtain points

Use points for benefits

customer feedback
Customer Feedback

Interest in the app

implementation
Implementation

6.

*y = year, m = month

1 – Market Research, 2 – App Development, 3 – Hiring, 4 – Execution of Marketing Strategy, 5 – Partnering with companies; 4.1 Pant Machine, 4.2 Sponsorship, 4.3 Social Media, 4.4 Television6. Launch

partnership usps
Partnership USPs
  • A broad youth segment as sales channel.
  • A green profile/CSR
  • Potentiel to sell more products when consumersengage with partner.
gamification

“Gamificationcan help get stakeholders passionately and deliberately involved with your organization.”

Gamification

“Game-style engagement can bring an element of enjoyment to otherwise dull or challenging tasks.”

“Gamification can be used to nudge people”

- Deloitte Review