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Posicionamiento Barclays Premier

Posicionamiento Barclays Premier. Experiencia Privacidad Seguridad Excelencia Solidez. Prestigio Exclusividad Innovación Eficiencia Modernidad. Imagen de marca. ¿Qué nos diferencia?.

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Posicionamiento Barclays Premier

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  1. PosicionamientoBarclays Premier • Experiencia • Privacidad • Seguridad • Excelencia • Solidez • Prestigio • Exclusividad • Innovación • Eficiencia • Modernidad Imagen de marca ¿Qué nos diferencia? Banca privada genuina centrada en el diseño Sofisticación moderna Centros especiales Barclays Premier

  2. Mapa de posicionamiento online Banca Privada Exclusiva • Banif “la banca al máximo nivel” • Deutsche Bank “A passion to perform” • BNP Paribas “The bank for a changing world” • UBS “You is not just a word, it’s a commitment” • Credit Suisse • Altae • Banco Urquijo • Banco Madrid • La Caixa Barclays Premier “extraordinary banking for extraordinary people” Emocional – aspiracional Racional- producto/servicio Banca Privada tradicional

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