Schein Artifacts:
these "artifacts" are at the surface, those aspects (such as dress) which can be easily discerned, yet are hard to understand;
Espoused Values:
beneath artifacts are "espoused values" which are conscious strategies, goals and philosophies
Basic Assumptions and Values:
the core, or essence, of culture is represented by the basic underlying assumptions and values, which are difficult to discern because they exist at a largely unconscious level. Yet they provide the key to understanding why things happen the way they do.
"A pattern of shared basic assumptions that the group learned as it solved its problems of external adaptation and internal integration, that has worked well enough to be considered valid and, therefore, to be taught to new members as the correct way to perceive, think, and feel in relation to those problems”
“The basic tacit assumptions about how the world is and ought to be that a group of people share and that determines their perceptions, thoughts, feelings, and, their overt behaviour" (Schein, 2004 : 36).
(Baigent 2009)
Incredibly difficult to change a culture once it has been established and has a tradition
Because it is the agreed patterns of behaviour in a group/organisation