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Global Microsoft & Aegis Partnership – An Overview Alexandra Najdanovic. Global Microsoft & Aegis Partnership An overview Toronto, June 28 th 2011. Be the most valued global digital marketing partner for Aegis Media agencies , their advertisers , … and our internal partners.

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Presentation Transcript
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Be the most valuedglobal digitalmarketing partner for Aegis Media agencies, their advertisers, … and our internal partners

slide4

Inspire, engage and enable Aegis Media agenciesand advertisersto grow digital marketing

slide6

FY12 Partnership Framework

  • Clients
  • Goal : Bring the best of both organisations together to meet client needs
  • ---------------------------------
  • Focus
    • Business and Comms Planning Joint Business Plans
    • ---------------------------------
  • Outcome
  • Microsoft & Aegis Media collaborate on our top accounts
  • Clients get more effective campaigns
slide7

1. Clients

Deirdre McGlashanHead of Digital – Aegis Media

  • Current Initiatives:
  • Joint Business PlansAegis Media and Microsoft are undertaking working sessions with senior accounts teams to understand and fully maximise the opportunity around top global advertisers.NOKIAADIDASDIAGEO ?DISNEY ?+ in Canada: YOUR strategic advertisers
  • 360 Briefing Sessionsconversation just started with Deirdre McGlashan and Michael Iskas, Global Head of Integrated Communications Planning: how to we have our teams works together on “business brief” or “integrated comms” briefs
slide8

FY12 Partnership Framework

  • Evangelism & Education
  • Goal : Provide a sustainable mechanism for people to keep up with the changing market
  • ---------------------------------
  • Focus
    • Research
    • Teaching
    • Experimenting
    • ---------------------------------
  • Outcome
  • Agency staff and clients understand how to be better marketers in a rapidly evolving and complex environment
  • Clients
  • Goal : Bring the best of both organisations together to meet client needs
  • ---------------------------------
  • Focus
    • Business and Comms Planning
    • Execution
    • ---------------------------------
  • Outcome
  • Microsoft & Aegis Media collaborate on our top accounts
  • Clients get more effective campaigns
slide9

2. Evangelism / Education

Deirdre McGlashanHead of Digital – Aegis Media

Dan CalladineHead of Media Futures, Aegis Media

  • Current Initiatives:
  • Monthly Content Workshops  @Aegis Media :Deep dives into MSFT advertising solutions and consumer/advertising research
  • Consumer Experience Centersessions
  • Aegis Media Agencies Portal (global)
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FY12 Partnership Framework

  • Data & Platform Integration
  • Goal : Lead the market by fusing Technology, Publishing & Advertising innovations to optimise digital marketing
  • ---------------------------------
  • Focus
    • Data and Enhanced Targeting (CCS / WLIDs/ 3rd Party Data)Trading Desks/DMP---------------------------------
  • Outcome
  • Easier to do business with Microsoft Advertising
  • Microsoft technology at the core
  • Education
  • Goal : Provide a sustainable mechanism for people to keep up with the changing market
  • ---------------------------------
  • Focus
    • Research
    • Teaching
    • Experimenting
    • ---------------------------------
  • Outcome
  • Staff and clients understand how to be better marketers in a rapidly evolving and complex environment
  • Clients
  • Goal : Bring the best of both organisations together to meet client needs
  • ---------------------------------
  • Focus
    • Business and Comms Planning
    • Execution
    • ---------------------------------
  • Outcome
  • Microsoft & Aegis Media collaborate on our top accounts
  • Clients get more effective campaigns
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3. Data / Platform Integration

  • Louisa Wong – Head of Media PlatformsiProspect/Aegis Media
  • Mike O’Sullivan & Chris KempMicrosoft
  • 650 Million Windows Live Ids
  • 3rd Party data Partners (Experian, Comscore…)
  • CCS or Advertiser Data Matching of CCS Panel with WLIDs
  • Opportunity to plan/buy digital activities across Microsoft Media properties directly using advertisers CCS audience segments
  • Opportunity to develop custom digital insights/research on CCS audience segments online behaviour on Microsoft Media Properties
  • Microsoft AdExchange: Canada currently αstage and ß stage
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FY12 Partnership Framework

  • Joint Innovation
  • Goal : ‘Re-inventing the way brands are built’… together
  • ---------------------------------
  • Focus
    • Emerging TechnologiesWinPhone 7Kinect GesturesNUI…
    • ---------------------------------
  • Outcome
  • Microsoft is the partner of choice for creating new ways to engage with consumer along all touchpoints..
  • Platform Integration
  • Goal : Lead the market by fusing Technology, Publishing & Advertising innovations to optimise digital marketing
  • ---------------------------------
  • Focus
    • Data and Enhanced Targeting (CCS / WLIDs/ 3rd Party Data)Trading Desks/DMP---------------------------------
  • Outcome
  • Easier to do business with Microsoft Advertising
  • Microsoft technology at the core
  • Education
  • Goal : Provide a sustainable mechanism for people to keep up with the changing market
  • ---------------------------------
  • Focus
    • Research
    • Teaching
    • Experimenting
    • ---------------------------------
  • Outcome
  • Staff and clients understand how to be better marketers in a rapidly evolving and complex environment
  • Clients
  • Goal : Bring the best of both organisations together to meet client needs
  • ---------------------------------
  • Focus
    • Business and Comms Planning
    • Execution
    • ---------------------------------
  • Outcome
  • Microsoft & Aegis Media collaborate on our top accounts
  • Clients get more effective campaigns
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4. Joint Innovation

NikuBanaie, Chief Innovation Officer, Isobar Global

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Q&A

Alexandra Najdanovic  | Global Agency DirectorMicrosoft Advertising Mobile: +44 (0) 776 435 9858 | Desk: +44(0) 203 425 1729e-Mail: alnajdan@microsoft.comIM: anajdanovic@hotmail.frskype: anajdanovic