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Paul D. Yeomans Vertical Market Account Manager BASIS International Ltd. basis

Me. Paul D. Yeomans Vertical Market Account Manager BASIS International Ltd. www.basis.com. Possible Titles. Technology and Strategic Business Advantages How knowledge of technology gives the non-technical business major an advantage

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Paul D. Yeomans Vertical Market Account Manager BASIS International Ltd. basis

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  1. Me Paul D. YeomansVertical Market Account ManagerBASIS International Ltd.www.basis.com

  2. Possible Titles • Technology and Strategic Business Advantages • How knowledge of technology gives the non-technical business major an advantage • I am not a geek – why I must understand technology and how I carved a career out of that

  3. BASIS International • Markets software developer tools to developers worldwide • Written in an old, very stable language – business basic • Platform independent (Windows, Mac, Linux, Unix and JAVA environments) • Incorporates look and feel of modern GUI • Technical company dealing with technical folks

  4. OK, so how do you support it?

  5. Challenges for global companies • 24/7 accessibility , training & support • Information sharing • Language • Time zones • Currencies

  6. Solution - technology • Provide 24/7 access (b-commerce) • Technical support tools • Purchasing • Tutorials & demos • Updates • Webinars • Registration • Provide multi-language on-line materials • Germany office languages

  7. Remote access • VPN access to all BASIS functions • Work from home • Flexible hours for coverage • Sales, Customer Service & Tech Support • Travel without disconnect

  8. Internal tools -technology • Microsoft Outlook - E-mail, task lists, scheduling, reserving rooms • IM • Soft phone (low $) – follow-me system • Inside BASIS home page • Daily sales • Event registration recaps • Forms (leave requests…) • Team/Group pages • Calendar • WFH, vacation, travel (link to itinerary)

  9. BASIS Program Manager tool • Manages customer accounts • Personnel contact info • Generates e-mail automatically • Tracks b-commerce activity • Sales activity and history • Invoice search and e-mail • Tracks and updates partnership levels/discounts • Serial number tracking – license management

  10. Marketing Digression

  11. Marketing knowledge products • Risk management • Relationship marketing • Recommendations and references

  12. Risk management • Provide information • Contact targets – build brand awareness • Guarantees/warrantees • Free offers • Free trials & demos • Personal appearance (dress the part) • Accrediting bodies • Reputation & brand position

  13. Relationship marketing • Long-term view • Goal – create interdependence • Entire staff is P/T marketers • Demonstrate advancements • Mass customization • Customer contact systems (CRM) • Long-term guarantees

  14. References • Word of mouth • Referral networks • post success stories on the web • Target early adopters (opinion leaders) • Seminars and conferences • Attend and participate • Networking (active)

  15. Why is technical knowledge important for business majors? • Connectivity within your organization • Keep your brain alive • Understanding the basics, their uses and applications • Provide new solutions to challenges Land that job!

  16. Questions?

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