1 / 25

June 21 st 2006

Mobile Broadband : The Key Ingredient in Driving Multi-Media Convergence Iqbal Syed, Senior Manager Wireless, Nortel CALA. June 21 st 2006. Agenda. Market Dynamics - Why is Converged Multimedia bundle important? What Are the Enabling Technologies to Drive Multimedia Convergence?

devon
Download Presentation

June 21 st 2006

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Mobile Broadband : The Key Ingredient in Driving Multi-Media ConvergenceIqbal Syed, Senior Manager Wireless, NortelCALA June 21st 2006

  2. Agenda • Market Dynamics - Why is Converged Multimedia bundle important? • What Are the Enabling Technologies to Drive Multimedia Convergence? • Key Considerations & Nortel Experience

  3. consolidation New Market Environment MSOs voice carriers VoIP carriers wireless carriers wirelinecarriers enterprises wirelesscarriers data carriers enterprises

  4. Net-based Operators ? Fixed Operators Broadband Service is Changing the Dynamics MVNO DSL/Cable VoIP Gaming Presence/IM Web Push PoC Mobile Video Services Conference Services File Sharing Intense Competition for Broadband Service Set

  5. 30% 25% UK - O2 SKT 20% Orange FR 15% Vod DE Verizon 10% Cingular 5% Source: EMC, June, 2005 0% Q3 2002 Q1 2002 Q4 2002 Q1 2003 Q3 2003 Q4 2003 Q2 2004 Q3 2004 Q4 2004 Q1 2005 Q2 2002 Q2 2003 Q1 2004 End of the Voice Only Model? APRU% from non voice services Money will flow to the broader value propositions

  6. The Revenue Challenge New Applications Generate New Spending Entertainment TV/Gaming Expand into new Markets Capture Spending From Revenue to Segments Fixed Mobile Convergence Maximize Bundle Revenue Bundled Service Voice/BB/Data Retain Legacy Revenue Single Services Increase Share of Wallet and Total spending

  7. IMS Empowered Creating New Services Creating killer applications is about having the right environment! Voice Video Presence Connect... Interact… Engage… Move… Gaming Push to X Messaging Mobile Networks Conferencing Location Mix and Match

  8. Empowered Services EMPOWERED BUSINESS EMPOWERED COMMUNICATION “Changing the way we work” “Changing the way we interact” VoIP and Multimedia Collaboration Personalization • Converged Access • Contact Center • Presence-Enabled Business Services • SLA Policy Control Converged Media Calling Converged Desktop EMPOWERED MOBILITY EMPOWERED ENTERTAINMENT “Changing the way we engage” “Changing the way we move” Gaming IPTV Personal Media Mobile TV • Fixed/Wireless Voice • Fixed/Wireless Video • Wireless Handheld Services • Push to X

  9. Live Mobile TV and Video Services

  10. MOBILITY ENTERTAINMENT COMMUNICATION BUSINESS Service Opportunity / Landscape 2006 – 2009 Emerging Services Global Revenue $306B $301B $146B Communication Mobility IP Contact Centers Speech Recognition Integration Identity Management Threat Management Web Security Storage Security Intrusion Prevention RFID $52B Video on Demand Content Download Online Gaming Call Management Surveillance Collaboration Messaging IP Telephony 2-Way Video M-Payment Converged Mobility Location-Based Push-to-X P-WLAN Source: Internal Nortel Estimates

  11. Agenda • Market Dynamics - Why is Converged Multimedia bundle to the operator? • What Are the Enabling Technologies to Drive Multimedia Convergence • Key Considerations & Nortel Experience

  12. Operator Challenges & Key Technology Enablers Traffic increase Mobile Broadband Driving down cost/bit Time to Market Access Agnostic Intelligent Core Leverage IMS Based Service New Applications Capex/Opex ROI Competition and VoIP

  13. Why is Mobile Broadband Key? OFDM / MIMO 4G GPRS, Mobile Circuit Switch 1xRTT, EDGE UMTS / HSDPA 1xEV-DO Wide Area Mobility 802.16e, 3GPP Evol Wireless Mesh Network Local Area Nomadic 802.11 a/b/g 802.11n 802.16d NG –DSL / DLC FTTx / PONS ADSL Fixed Cable Modem 10 Mbps 100 Mbps 100 kbps 1 Mbps Speed 2004-2006 2006+ Existing

  14. TDMA FDMA Frequency Frequency Time TDMA, PDC GSM  GPRS/EDGE Time 1G 2G AMPS, TACS, NMT 4G 3G OFDMA Frequency CDMA Frequency Time Time CDMA  EVXDO UMTS  HSDPA TD-SCDMA LTE, AIE, WiMAX What is OFDM?Radio Access Air Interface Principles  User #1  User #2  User #3  User #4

  15. What is MIMO?- Multiple Input Multiple Output Down link Up link 4x2 STTD Code Rate = 2 UL Adaptive MIMO 4x1 STTD Code Rate = 1 UL virtual MIMO 4x4 Spatial Multiplexing Code Rate = 4 MIMO Increases throughput

  16. WIMAX Any Operator VoIP and Data 100 Mbps Centrino Embedded Internet IEEE Intel & Others $20 - $40 / month Millennials - Youth 3G+ Mobile Operator Voice and Data 40 Mbps $200 Handsets Telecom ITU Qualcomm $50 - $70 / month Business – Middle Age Mobile Broadband: A New Paradigm Business Driven Choice

  17. Making Wireless Broadband a Reality 36% 9% 1% UMTS HSDPA HSOPA/ LTE 2004 2006 2008-2010 3G+ Cost TransformationMoore’s Law applied to mobile broadband 40 120% 100% 100% 80% $/ Mbps as % of GSM 60% Throughput (Mbps) 40% 3.6Mbps 20% 0% 0 OFDM MIMO GPRS <2003 $/Mbps Peak Throughput (DL) Enabling Mobile xDSL

  18. What is WiMAX, IEEE802.16, WiBro? IEEE802.16 Korea TTA 802.16-2004 (802.16d) 802.16e WiBro WiMAX Forum WiMAX IEEE802.16 defines air interface standards WiMAX Forum cleans up, fills gaps and certifies product

  19. WiMAX Cost Transformation Best Value 4x4 MIMO 2x2 MIMO SISO 3G 8x1 AAS 4x1 AAS MIMO Delivers Highest Capacity BTS, Lowest Cost per bit

  20. Bringing it all together with IMS From the Intelligent Network to the Intuitive Network Applications Aware… The explosion of IMS applications increases revenue APPLICATIONS End User Aware… Identity management allows new levels of personalization CONTROL Device Aware… Converged effect increases application value ACCESS

  21. PSTN INTERNET IMS Architecture for Converged Services Application ubiquity IPTV Headend VoD Gaming MM Collaboration AS 5200 Middleware Apps Service Enablers Third Party Apps Content Servers Resource control MGCF HSS 1000 CSC 1000 PDF Control Vacation Home Unified Session Control Access Single Subscriber Authentication DSL Mobile 3G WiMAX DSL FTTP Home STB Common Services being deployed today

  22. Agenda • Market Dynamics : Why is Converged Multimedia bundle to the operator? • What Are the Enabling Technologies to Drive Multimedia Convergence • Key Considerations & Nortel Experience

  23. Mobile Broadband Business Considerations SPECTRUM + LEVERAGING ASSETS Unlicensed vs Licensed Population Density Existing assets and the level of support for legacy services TARGET MARKET AND BUSINESS MODEL Service set, Voice or VOIP +Data/Video Mobile Broadband 3G/4G Complementary Residential /Business/ Wholesale COMPETITIVE LANDSCAPE • DSL, Cable, Satellite, Other Wireless Broadband operators what is the market • Time to Market Considerations

  24. Leading in UMTS/HSDPA underlying technologies and evolution: CDMA -> more than 50% of EVDO deployments VoIP -> More than 40% market share OFDM/MiMO -> 38 Mbps in 5 MHz demonstrated in lab Security: Leveraging carrier & enterprise solutions & partnerships Why Nortel ?Nortel Wireless ExperienceOver 200,000 BTSs Deployed CDMA UMTS GSM/GPRS WLAN/Mesh WiMax 65 Networks Over 70k BTS In 19 Countries 111 Networks 10 GSM-R 81 GPRS 15 EDGE World’s 1st Citywide Mesh deployment 10,000 APs cover 90% of Taipei 802.16e 802.16d 24 Networks 13 UTRAN 20 PCs 8 VCs

  25. NETWORK CONVERGENCE SIMPLIFICATION To achieve cost leverage To achieve flexibility PARTNERSHIPS and ALLIANCES To achievetimeto market Nortel Value To enable our customers to generate new revenue opportunities, reduce operating costs, enhance customer service and productivity by leveraging our investments and technology innovation. TECHNOLOGY LEADERSHIP To achieve growth

More Related