Top 5 Common WordPress SEO Mistakes Wordpress is one of the SEO powered and most used CMS platforms available. It holds 50% to 60% of the global CMS market with users like New York Post, CNN, and USA Today. So if you’re planning about building a Wordpress website with SEO in mind from the start, you should go with WordPress. The best thing about WordPress, it gives users the tools to make it easy for them to improve their SEO tactics. However, Common WordPress SEO mistakes are made by a large number of average WordPress users. In order to increase your website ranking in the SERP’s, or Search Engine Result Pages. There are some very important mistakes to avoid. In this post, I am going to show you the most common WordPress SEO mistakes, I see on a daily basis, and exactly how to avoid them.
1. Blocking Search Engines 1. Blocking Search Engines Blocking search engine is a simple, but extremely costly mistake you don’t want to make. Sometimes you need to block search engine– while you are developing a new site, changing things etc. WordPress makes it easy for you to do this (even accidentally), especially when you are creating a new website. However, once your site is live – you want to “unblock” search engines and make sure you appear on them ASAP! 2. You Don’t Set Goals in Google Analytics 2. You Don’t Set Goals in Google Analytics You can use Google Analytics to measure your results, how you tell whether your SEO was successful or a failure. With Google Analytics analysis data you could increase organic traffic to 10 million page views a month, but if those visitors don’t buy your products, invest in your service, or not take actions that make you money, you’re going to be in trouble. Whenever visitor performs an action that leads to revenue, like joining an email list or becoming a customer, redirect them to a congratulations page (yourwebsite.com/congratulations). Set your Google analytics goals to measure, how many people landed on those pages as well as how many of those visitors came from organic search. 3. 3. Categorizing Content Incorrectly Categorizing Content Incorrectly Sometimes using tags for blog posts (particularly business blog posts) can be a bit tricky because as time progresses and your site evolve, categories and your own ideas can shift and change. A small planning in this area can be helpful as it can save you the trouble of having to go back and re-categorize posts. Always make sure that you’re using tags and
categories in the way that would make the most sense to your readers, and be careful to avoid category rabbit trails. 4. 4. Didn’t Link to Your Homepage Didn’t Link to Your Homepage from from Your Footer Your Footer This is the one of the easy task. It’s really surprising that so many people forget this! Everybody should have the name of their website or business in their footer, so why not link it to your homepage from this anchor text! This will assist with your internal linking strategy as well as help Google recognize your site through branded anchor text. 5. No Call To Ac 5. No Call To Action For Your Visitors tion For Your Visitors When visitor comes on your site, it’s important for you, to keep them on your site. You don’t want your visitor bouncing back immediately. This is why you need to encourage visitors to click through your site using Call-to-Action button (CTA) button that offers an action to your visitor. Always ask Wordpress a call-to-action button to every page, so the goal of the page is clear. Wordpress developer developer to add So, if you want to avoid making the same mistakes as others, always keep these points in mind. If you are not sure, where to begin? Visit Wordpress Website Design Agency improve your SEO strategies now on WordPress and off-site with our guides. Wordpress Website Design Agency and