6 things to Consider While Choosing the Right Ecommerce Platform for Your Needs

1. 6 things to consider while choosing the right ecommerce platform for your needs https://www.maxmobility.in/

2. Statistics Speak • It is estimated that by 2040, over 96% of overall purchases will be made through online means.  • The growth of ecommerce is not just reflecting on the rising numbers. It is also changing consumer purchase patterns and behaviours. • For instance, e-commerce platforms have recorded as high as a 30% rise in the number of unplanned, impulse buys!  • Therefore, choosing the right ecommerce platforms in India, best suited for your business, could work wonders for conversions.

3. 1. Pricing Pricing is one of the key things to consider while choosing an ecommerce platform that fits your business needs. Almost all ecommerce platform comes with a monthly fee.  Costs may vary based upon whether your platform is hosted or self-hosted. Another thing to consider here are the processing fees associated with your platform and ecommerce needs. Apart from the price of the ecommerce platforms, your pricing strategy should also include Design & Development fees, Maintenance fees, Transaction fees and hosting costs.

4. 2. Integrations & Plug-ins The platform of your choice needs to have tools integrated to serve your business needs.  Ensure that the platform you choose comes with fundamental accounting plug-ins, e-mail marketing tools and an app helping with the shipping of your products.

5. 3. Front-end needs & back office integrations • Your ecommerce platform needs to cater to the following requirements that are fundamental for a seamless business flow : • Front end needs such as the site’s visual appeal and its functionality. These also include the right customization options best suited for your business. • Back-office integrations like your site’s ability to ensure that the products are ordered, selected, packed and shipped successfully.

6. 4. ‘SEOability’ • Another key checkpoint while choosing an ecommerce platform that serves your business needs best. ‘SEOability’ or SEO optimization potential is crucial because it determines the visibility of your website. Most important criteria here includes: • The ability to add blogs to your website. • Ability to use your own domain name. • Ability for customers to leave reviews.

7. 5. Mobile optimized We are living during the period of The Mobile Revolution. Over 60% of searches are done from mobile devices. Unless you dot the ‘i’s and cross the ‘t’s with respect to Mobile optimization for your site, you stand the risk of losing out on a lot of potential business.  Optimize as much as possible and ensure that your are providing as many layers of support as your consumers may need. 

8. 6. Scalability One of the key things to note while choosing the best ecommerce platform for start-upsin India is to choose one without any scalability inhibitors. Your ecommerce platform should be able to scale along with your business.  For instance, you should be free to discontinue paying for the features and storage you may have used in the beginning but not required anymore. Similarly, you should also have the option to add-on features as per your changing business needs.

9. To Sum things up As the availability of options rises, so do the chances of errors in choosing a platform that caters to your specific business needs.  In the golden era of advertising, it is easy to get swayed by options that will eventually not fall in line with your business goals. That is why you need your ecommerce platform checklist ready on-the-go. Shifting to the ecommerce business model is already working conversion miracles for businesses! Have you on boarded the ecommerce revolution yet? 

10. Contact Us Address: Block 2b Ecospace Business Park, 2nd Floor, Unit 202B, AA II, Newtown, Kolkata, West Bengal 700156 Phone: +91(0)33 2324 5925 Email: sales@maxmobility.in Website :https://www.maxmobility.in/

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