Influencing Behavior: The Human Animal. Chapters 9-11. Analyze these ads. How are the advertisers attempting to influence readers to purchase the product? You will have 45 seconds to write down your thoughts for each ad.
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Analyze these ads.How are the advertisersattempting to influencereaders to purchase the product?You will have 45 seconds to write down your thoughts for each ad.
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UCS extra dry skin.
Let’s see this in action:
Training Your Roommate extra dry skin.
Classical Conditioning - Another View extra dry skin.
The Altoid Experiment extra dry skin.
Exhibit 9.2 extra dry skin.
What does this have to do with consumer behavior?
All we need to know in order to describe and explain behavior is this: actions followed by good outcomes are likely to recur , and actions followed by bad outcomes are less likely to recur.
-- Skinner (1953)
Zimbardo on Thorndike’s Law of Effect
Little Albert (classical & instrumental conditioning)
Skinner vs. Watson
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The Most Amazing Video You Have Ever Seen
Marketers use a variety of principles of reinforcement
to elicit the desire response from consumers
Exhibit 9.4 extra dry skin.
Let’s return to the ads. extra dry skin. How are the advertisersattempting to influencereaders to purchase the product?Use concepts from today’s lecture…