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Email Delivered & Your Email List

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Email Delivered & Your Email List. Don't buy lists!. I t's generally a bad idea to buy lists. Purchasing an email list virtually guarantees high complaints and potential spam trap hits. If you still decide to purchase lists despite this recommendation, think about….

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Presentation Transcript
slide2
Don't buy lists!

It's generally a bad idea to buy lists. Purchasing an email list virtually guarantees high complaints and potential spam trap hits.

slide3
If you still decide to

purchase lists despite this recommendation, think about…

How the list was acquired (and confirm they even have the right to rent/sell the list)

1

slide4
If you still decide to

purchase lists despite this recommendation, think about…

Age and last use of the data - and a sample of the last message that was sent to them

2

slide5
If you still decide to

purchase lists despite this recommendation, think about…

3

How they monitor and maintain complainers

slide6
If you still decide to

purchase lists despite this recommendation, think about…

4

How they handle bounces

slide7
If you still decide to

purchase lists despite this recommendation, think about…

How they manage the opt-in status of the subscribers

5

slide8
Always warm up new IPs

When you're warming up IPs, send to small batches of your most recently

engaged subscribers and,

consistently increase

over the next few

days/weeks.

slide9
Process bounces

Keep them below 2-3% of your total campaign.

slide10
Process bounces

Monitor bounces and take immediate action on any issues regularly.

slide11
Focus on engagement

Segment subscribers by both their own "stated" preferences as well as their actual behavior.

slide13
To sign up for the FREE Email Delivered Pulse newsletter, including more articles, tips, and recommended resources on email deliverability best practices, click here http://www.emaildelivered.com/email-deliverability/3-components-to-email-deliverability/ .

For over a decade Heather Seitz used email marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability. Today she is the Co­Founder and CEO of Email Delivered.

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