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Tom Peters’ X25* EXCELLENCE. ALWAYS. Odebrecht/03 August 2007 * In Search of Excellence 1982-2007

Tom Peters’ X25* EXCELLENCE. ALWAYS. Odebrecht/03 August 2007 * In Search of Excellence 1982-2007. NOTE : To appreciate this presentation [and ensure that it is not a mess ], you need Microsoft fonts: “Showcard Gothic,” “Ravie,” “Chiller” and “Verdana”.

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Tom Peters’ X25* EXCELLENCE. ALWAYS. Odebrecht/03 August 2007 * In Search of Excellence 1982-2007

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  1. Tom Peters’ X25*EXCELLENCE. ALWAYS.Odebrecht/03 August 2007*In Search of Excellence 1982-2007

  2. NOTE:To appreciate this presentation [and ensure that it is not a mess], you need Microsoft fonts:“Showcard Gothic,”“Ravie,”“Chiller”and“Verdana”

  3. “Excellence can be obtained if you: ... care more than others think is wise; ... risk more than others think is safe; ... dream more than others think is practical; ... expect more than others think is possible.” Source: Anon. (Posted @ tompeters.com by K.Sriram, November 27, 2006 1:17 AM)

  4. Tom Peters’ X25*EXCELLENCE. ALWAYS. The airtight case for perpetual rev-o-lu-tion.Odebrecht/03 August 2007*In Search of Excellence 1982-2007

  5. “Data drawn from the real world attest to a fact that is beyond our control:Everything in existence tends to deteriorate.”—Norberto Odebrecht, Education Through Work

  6. “I am often asked by would-be entrepreneurs seeking escape from life within huge corporate structures, ‘How do I build a small firm for myself?’ The answer seems obvious:Buy a very large one and just wait.”—Paul Ormerod, Why Most Things Fail: Evolution, Extinction and Economics

  7. “Everything in existence tends to deteriorate”/ “Buy a very large one and just wait”= License (Mandate!) for Radical Approaches

  8. The last word: There is no “last word.”

  9. Flat as a Pancake (Or Worse)Wal*Mart … Dell … Intel … Yahoo … Home Depot … Microsoft … GE

  10. “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”—Charles Darwin

  11. Slides [incl LONG] at …tompeters.com

  12. part one

  13. EXCELLENCE. ASPIRATION.2006.

  14. Why in the World did you go to Siberia?

  15. The Peters Principles: Enthusiasm. Emotion. Excellence. Energy. Excitement. Service. Growth. Creativity. Imagination. Vitality. Joy. Surprise. Independence. Spirit. Community. Limitless human potential. Diversity. Profit. Innovation. Design. Quality. Entrepreneurialism. Wow!

  16. Enterprise* ** (*at its best):An emotional, vital, innovative, joyful, creative, entrepreneurial endeavor that elicits maximum concerted human potential in the wholeheartedservice of others.****Employees, Customers, Suppliers, Communities, Owners, Temporary partners

  17. “To me business isn’t about wearing suits or pleasing stockholders.It’s about being true to yourself, your ideas and focusing on the essentials.”—Richard Branson

  18. All you need to know …

  19. 25

  20. You = Your calendar**Calendars neverlie

  21. All you need to know …

  22. “Leaders‘SERVE’ people. Period.”—Anon. (after Robert Greenleaf, Servant Leadership)

  23. “We are a ‘Life Success’ Company.”Dave Liniger, founder, RE/MAX

  24. This is it:All you need to know …

  25. “Do one thing every day that scares you.”—Eleanor Roosevelt

  26. “In business, you reward people for taking risks. When it doesn’tworkout you promote them-because they were willing to try new things. If people tell me they skied all day and never fell down, I tell them to trya different mountain.”—Michael Bloomberg (BW/0625.07)

  27. Tom Peters’ X25*EXCELLENCE. ALWAYS.*In Search of Excellence 1982-2007

  28. EXCELL-ENCE????

  29. “Forbes100” from 1917 to 1987:39members of the Class of ’17 were alive in ’87; 18 in ’87 F100; 18 F100 “survivors” significantly underperformed the market; just 2 (2%), GE & Kodak, outperformed the market from 1917 to 1987.S&P 500 from 1957 to 1997:74 members of the Class of ’57 were alive in ’97; 12(2.4%) of 500 outperformed the market from 1957 to 1997.Source: Dick Foster & Sarah Kaplan, Creative Destruction: Why Companies That Are Built to Last Underperform the Market

  30. Welcome to the “Club of Shattered Dreams”: Of Korea’s Top 100 companies in 1955, only 7 were still on the list in 2004. The 1997 crisis “destroyed halfof Korea’s 30 largest conglomerates.”Source: “KET Issue Report,” Kim Jong Nyun (14.05.2005)

  31. C.E.O.to C.D.O.

  32. EXCELLENCE. CIRCA 1982.

  33. Excellence1982: The Bedrock “Eight Basics” 1. A Bias for Action 2. Close to the Customer 3. Autonomy and Entrepreneurship 4. Productivity Through People 5. Hands On, Value-Driven 6. Stick to the Knitting 7. Simple Form, Lean Staff 8. Simultaneous Loose-Tight Properties”

  34. ExIn*: 1982-2002/Forbes.comDJIA: $10,000 yields$85,000EI: $10,000 yields$140,050*Forbes/Excellence Index/Basket of 32 publicly traded stocks

  35. MP:“Get the strategy right, the rest will take care of itself.”TP:“Get the people and execution right, the strategy will take care of itself.”

  36. EXCELLENCE.1982.Hard is soft.Soft is hard.

  37. Hard Is SoftSoft Is Hard

  38. Hard Is Soft (Plans, #s)Soft Is Hard (people, customers, values, relationships))

  39. Our MissionTo develop and manage talent;to apply that talent,throughout the world, for the benefit of clients;to do so in partnership; to do so with profit.WPP

  40. EXCELLENCE.“the rules.”

  41. Cause(worthy of commitment)Space(room for/encouragement for initiative)Decency(respect, humane)

  42. Cause(worthy of commitment)Space(room for/encouragement for initiative-adventures) Decency(respect, grace, integrity, humane)service (worthy of our clients’ & extended family’s continuing custom)excellence (period)

  43. Cause(worthy of commitment)Space(room for/encouragement for initiative-adventures) Decency(respect, grace, integrity, humane)service/experience (worthy of our clients’ & extended family’s continuing custom)excellence (period) servant leadership

  44. CauseSpaceDecencyservice/experienceexcellenceservant leadership

  45. Sir Richard’s RulesFollow your passions.Keep it simple.Get the best people to help you.Re-create yourself.Play.Source: Fortune/10.03

  46. part two

  47. EXCELLENCE. INNOVATE. OR. DIE.

  48. EXCELLENCE. INNOVATION.THE REAL STORY.Tom Peters/03.29.2007

  49. “A pattern emphasized in the case studies in this book is the degree to which powerful competitors not only resist innovative threats, but actually resist all efforts to understand them, preferring to further their positions in older products. This results in a surge of productivity and performance that may take the old technology to unheard of heights. But in most cases this is a sign of impending death.” —Jim Utterback, Mastering the Dynamics of Innovation

  50. InnoTacs

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