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This document provides a comprehensive overview of Zepto, one of Indiau2019s fastest-growing quick-commerce startups, known for its 10-minute grocery delivery model. It includes a detailed analysis of Zepto's Business Model Canvas, Revenue Generation Strategies, and Marketing Approaches. The case study highlights how Zepto leverages tech-enabled dark stores, strategic delivery networks, and digital-first marketing to disrupt the traditional grocery delivery ecosystem. Ideal for business students, startup founders, and digital commerce enthusiasts, this resource showcases how innovative supply chai
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