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10 things you ( probably ) didn’t know about Punch! Andy Slee Punch Buying Club Director

10 things you ( probably ) didn’t know about Punch! Andy Slee Punch Buying Club Director. For those I haven’t met…. Number 1. We’re changing…. 1. We’re changing …. “The most trusted and best value Pub Partnership Business”. Not just another mission statement Not where we are now

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10 things you ( probably ) didn’t know about Punch! Andy Slee Punch Buying Club Director

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  1. 10 things you (probably) didn’t know about Punch!Andy Slee Punch Buying Club Director

  2. For those I haven’t met…

  3. Number 1 We’re changing…..

  4. 1. We’re changing … ... “The most trusted and best value Pub Partnership Business” Not just another mission statement Not where we are now Will drive fundamental change

  5. 1. We’re changing … ... Core Estate Review Completed Recruit the Right Partner Ongoing BRM Role Roll Out Ready for Business Live E-Commerce Roll-out Punch Buying Club New Lease Agreement New Lease Agreement Roll Out New Lease Agreement Live Code of Practice

  6. Number 2 Our new lease links rent and beer price transparently

  7. 2. Our New Lease Agreement PG2 Length Of term 5 years Tied product discount / barrel £65 Indicative headline rent £24,200 Volume Gowth incentive None Minerals Tie Yes Deposit required 25% FOT cask ale provision No Rent review None Inflationary provision CPI Brulines Yes On line trading No Machines FOT option No World Beer range inc pricing No Assignable? No

  8. What does this mean for you? BOGOF Cask Ale Provision. For every cask ale pump bought through New Lease, Punch Partners get one free of tie.

  9. Number 3 New marketing plan has Cask Ale at its heart …..

  10. “Only Punch Can do” – our plan Road Shows Non-Beer Partner Development Technology Darts / Quiz Cask Ale (day to day + festivals) Run 11 Spring Sales Fairs In targeted locations • Develop an easy to sell • & competitive non beer • scheme • Trial local partner • nights • Develop & expand • www.punchbuyingclub.com • to 3,000 Partners Generate 12k Pub nights via UKs biggest Darts & Quiz Competitions • Be Become best in class at Cask Ale ?

  11. Technology Non-Beer Road Shows Partner Development Cask Ale (day to day + festivals) Darts / Quiz • Develop & expand • www.punchbuyingclub.com • To 3,000 Partners • Develop an easy to sell • & competitive non beer • scheme Run 11 Spring Sales Fairs in targeted locations • Trial local partner • nights Generate 12k Pub nights via UKs biggest Darts & Quiz Competitions ? Become best in class at Cask Ale

  12. Technology Non-Beer Road Shows Partner Development Cask Ale (day to day + festivals) Darts / Quiz • Develop & expand • www.punchbuyingclub.com • To 3,000 Partners • Develop an easy to sell • & competitive non beer • scheme Run 11 Spring Sales Fairs in targeted locations • Trial local partner • nights Generate 12k Pub nights via UKs biggest Darts & Quiz Competitions ? Become best in class at Cask Ale

  13. We have many ways of getting to Partners Autumn Trade Shows Spring FACE TO FACE BRMs / PDMs Partner Nights Third Party Reps POSTAL COMMS Catering Execs Marketing Publications etc TELESALES Weekly Call Top up Shop Telemarketing E-BIZ PARTNER Weekly Order Top up Shop

  14. Core Range 50 Number 4. Our Partners have access to 150+ cask ales pa 108

  15. Number 5 We are committed to listing your brands 20 x9g per weekper depot

  16. Number 6. Aim to be Cask Marque’s biggest customer 813

  17. Number 7 In dialogue with

  18. Number 8 We’re committed to running 650 Pub Festivals in 2011

  19. 8. Plans for 650+ Beer Festivals Punch Marketing

  20. Number 9 www.punchbuyingclub.com Now has 1300 partners Industry leading cask ale lead times

  21. Number 10. Punch – SIBA status

  22. Summary

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