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Creating sustained usage of household water treatment: A case study from Kagera, Tanzania

This paper presents a case study on the challenges, solutions, and results of a project aimed at promoting sustained usage of household water treatment in Kagera, Tanzania. Lessons learned and updates on the project are also discussed, including the opportunity for carbon financing and the targeted group of fair-trade coffee farmers in the region.

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Creating sustained usage of household water treatment: A case study from Kagera, Tanzania

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  1. ­­40th WEDC International Conference, Loughborough, UK, 2017 Creating sustained usage of household water treatment: a case study from Kagera, Tanzania Paper: 2822 Authors: Maria Besteman Lars Ostenwalder Annamary Kiniga Presented by: Annemarieke Maltha – Basic Water Needs B.V.

  2. Short introduction project • Challenges we faced • How we faced them • Results • Lessons learned • Update on project

  3. Carbon credits for safe water project • Carbon financing opportunity • Target group: fair trade coffee farmers in Kageraregion • Agreement until 2020

  4. Challenges • As manypeople as possible • High rates of correct usage • Replacementparts (sustainable set-up)

  5. How we faced these • Setting up sustainable supply chain for attractive household water filter • Motivation customer -> higher usage • Commercial supply chain -> sustainable

  6. Results • Sales numbers lower than expected • High usage rates • Replacement parts -> this summer

  7. Lessons learned 1 • Investing = higher usage • Required: attractive product • Safe water is nice • Clear and nice tasting water is attractive

  8. Lessons learned 2 • Invest in infrastructure • Invest in local marketing & sales training • Invest in marketing replacement parts • New products -> it takes time

  9. Update since paper • Local trainer marketing & sales techniques • Promotion week! • Text messages to promote replacement filters -> overwhelmed with calls from customers

  10. Thank you Any questions?

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