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Warm Fuzz Card. Team #1 Yi Fei Ma Mallory Haynes. Preview. History Mission Statement Strategies S.W.O.T. Analysis Core issue Actions Recommendation. History. Erica Mills Love for art Moved around. Mission Statement.

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Presentation Transcript
warm fuzz card

Warm Fuzz Card

Team #1

Yi Fei Ma

Mallory Haynes

preview
Preview

History

Mission Statement

Strategies

S.W.O.T. Analysis

Core issue

Actions

Recommendation

history
History

Erica Mills

Love for art

Moved around

mission statement
Mission Statement

Warm Fuzz Cards was created to brighten days and create smiles. You do not need a reason to send a card; you send a card just for the fun of making someone smile.

operating strategies
Operating Strategies

Marketing and sales

Design

Production

Accounting and finances

swot analysis
SWOT Analysis

Strengths

  • Strong relationship with retailers and customers
    • Quick feedback
  • Unique designs
  • Small cash investment
  • No overhead
  • Profitable business
    • All sales goals have been successful achieved
    • Successful Advertisement
swot analysis1
SWOT Analysis

Weakness

No formal business training

No graphic design training

Low profit margin in retail

Potential for financial risk

swot analysis2
SWOT Analysis

Opportunities

A connection with a senior executive at a large national chain of stores

Wedding invitation market and custom corporate card business has growth potential

swot analysis3
SWOT Analysis

Threats

  • Low economic period
    • Negative influence on demand
  • Leading competitors have accounted 85 percent of the market
  • Mills may lose the opportunity with the senior executive if she continues with a slow growth process
core issue
Core Issue

Slow growth process vs. fast growth process

possible actions
Possible Actions

Accountant/Financial Manager

Improve sales and marketing strategies

Invest in inventory

New designer

recommendation
Recommendation
  • Hire an accountant
    • Handle finances
    • Financial advice
  • Pursue opportunity with senior executive
    • Invest in inventory
    • Lower cost for larger production
  • Sales and marketing strategies are a strong asset
  • Mills unique designs attracts customers
review
Review

History

Mission Statement

Strategies

S.W.O.T. Analysis

Core issue

Actions

Recommendation