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The Maximum Rock Station in Memphis. Memphis' Live and Local Source For. Maximum Rock from AC/DC to ZZ Top!. WXMX-FM ● Citadel Broadcasting ● 5629 Murray Rd● Memphis, TN 38119● Ph: (901) 682-1106 ● Fax: (901) 680-0482 ● www.98.1themax.com. What is 98.1 The MAX?. MAXIMUM.

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Presentation Transcript
slide1

The

Maximum

Rock

Station

in Memphis

Memphis' Live and Local Source For

Maximum Rock from AC/DC to ZZ Top!

WXMX-FM ● Citadel Broadcasting ● 5629 Murray Rd● Memphis, TN 38119● Ph: (901) 682-1106 ● Fax: (901) 680-0482 ● www.98.1themax.com

slide2

What is

98.1 The MAX?

MAXIMUM

ROCK AND ROLL

Maximum Rock is the best of the classics and the best of today’s rock…

Back in 2005 when The Max went on the air, we set out to create a radio station with a sound that Memphis wanted. That meant we had to mix in Classic Rock with the best of the new artists that keep Rock alive. The result has been a consistently high rated station that really is Maximum Rock!

WXMX● Citadel Broadcasting ● 5629 Murray Road● Memphis, TN 38119● Ph: (901) 680-9898 ● Fax: (901) 680-0482

slide3

MUSIC & ARTISTS

The core music on The Max is made up of the best rock musicians of all time, like Led Zeppelin, ZZ Top, the Rolling Stones, Pink Floyd, Bon Jovi, Jimi Hendrix, Stevie Ray Vaughan, Bob Seger, Aerosmith, Rush, Tom Petty, AC/DC,

Ozzy Osbourne, U-2, Bruce Springsteen, and Van Halen. They rocked us years ago and many are all still producing hit records today.

And The Max also features some of the newest stars in the Rock Universe, like Daughtry, the Foo Fighters, Nickleback, Saving Able, Puddle of Mudd, Shinedown, Evanescense, Greenday,

3 Doors Down, Kid Rock, Offspring and Bush.

The playlist for The Max isn’t stagnant, it’s alive and ever-changing. After all, isn’t that the way Maximum Rock should be?

WXMX● Citadel Broadcasting ● 5629 Murray Road● Memphis, TN 38119● Ph: (901) 680-9898 ● Fax: (901) 680-0482

slide4

THE PERSONALITIES

Drake & Zeke

Monday-Friday, 6a to 10a. These guys have created a large loyal following for the past decade in Memphis in the Mid-South. Their uniquely special morning show is the talk of the town. Tune in, listen…you will laugh!

Missed something on D&Z this morning? Now you can hear Memphis' premiere morning show at night with Drake and Zeke After Dark Monday thru Thursday nights from 7 till 11!  It’s all the good stuff plus a healthy dose of Maximum Rock!

WE ROCK!

Chris JarmanMonday-Friday 10a-3p. Memphis’ Superman of Rock keeps your workday moving!

Jarman is a force of nature delivering news, information and tons of Maximum Rock!

Danni Bruns

Mon-Fri 3p-7p on the MAX.

Danni rocks your afternoons with great tunes and plenty of audience participation.

Our kinda girl!

WXMX● Citadel Broadcasting ● 5629 Murray Road● Memphis, TN 38119● Ph: (901) 680-9898 ● Fax: (901) 680-0482

slide5

OUR LISTENERS

The Max reaches over 109,000 Adults 12+ every week. And they spend $1.87 BILLION each year in businesses just like yours. Max Listeners account for nearly 13% of all retail spending in the Memphis Metro.

The Max Audience is:

52.6% White Collar

33.1% Blue Collar

68.7% Male

31.3% Female

80.2% Between 25-54

81.3 % Own their residence

88.5 % Have two children at home

59.1% Earn over $75,000 per Household

SOURCE: Arbitron SP 2010

WXMX● Citadel Broadcasting ● 5629 Murray Road● Memphis, TN 38119● Ph: (901) 680-9898 ● Fax: (901) 680-0482

slide6

MULTI MEDIA ADVERTISING

The Max is more than just radio. We put your advertising to work in a multi-media world, because that’s where our listeners live!

ON-AIR

THE MAX Reaches over 109,000 Adults 12+ every week with Maximum Rock and your commercial message. It’s like having a Liberty Bowl and a half full of people hear your message!

ON LINE

981TheMax.com is a highly-trafficked website portal to all things Max…concerts, contests, rock news, funny stuff, streaming Max…it’s all there 24/7!

ON SITE

Max remotes and events draw from our large and loyal audience to pack your retail location with people ready to spend money!

WXMX :You are a winner! Pick up your tickets at our office before 5pm!

MOBILE

Our Text Messaging systems take your message right to our listeners mobile phones…and into your store!

WXMX● Citadel Broadcasting ● 5629 Murray Road● Memphis, TN 38119● Ph: (901) 680-9898 ● Fax: (901) 680-0482

slide7

OUR REACH

WXMX

With our 100,000-watt blowtorch signal,

98.1 The MAX

covers all of Memphis and the Mid-South assuring, that your message is heard throughout a 90-mile radius!

WXMX● Citadel Broadcasting ● 5629 Murray Road● Memphis, TN 38119● Ph: (901) 680-9898 ● Fax: (901) 680-0482

slide8

OUR OUTREACH

MAX Rocks the Community…

98.1 The MAX is a an integral part of various

fundraisers across the market.

Our December Operation Blue Balls promotion

creates special Christmas ornaments for sale,

with proceeds benefiting Project Package, an

armed forces benevolence organization,

to help send comfort items to Tri-State troops

stationed in the Middle East during the

Christmas season.

Drake and Zeke spearheaded construction of

two community gardens with the “Field Of

Greens” program. A half-acre garden at Shelby

Farms is raising organically-grown vegetables

that will be given to the Mid-South Food Bank.

A second garden on Angelus street in Mid-Town

is producing food for the residents of the area

who maintain the garden.

98.1 The Max and sister Citadel Broadcasting stations

WGKX, WRBO and WKIM are supporting ticket

sales for the Memphis Chapter

of the American Red Cross’ Boa Ball-A Red Tie

Affair. Proceeds from the formal ball will aid local

efforts of the Red Cross in fire and flood relief for

area residents.

98.1 The MAX and Citadel’s sister stations promote

Subsidium’s Carrousel of Shops. Over 110

merchants donate profits from

this 3-day sale to the Memphis Oral School for

the Deaf.

D&Z’s annual golf tournament at Memphis National

Raises funds for the Memphis Police Foundation,

providing much-need equipment and training

for officers not funded by the MPD budget.

  • Other community events sponsored or supported by 98.1 The MAX:
  • “Dodge This” dodgeball tournament at Wellworx Sports Club benefiting the Youth Villages Program.
  • Funfest Barbecue, Tennessee State Barbecue Cooking Champion Title, benefitting the Alzheimer’s Association.
  • Media Sponsor of the AutoZone Liberty Bowl and associated Liberty Bowl events benefiting St. Jude Children’s Research Hospital.
  • Wheelers & Dealers MDA Bike Ride to benefit Muscular Dystrophy Association
  • The Methodist Healthcare Cancer Center Luncheon, honoring prominent Americans involved in cancer research and awareness programs. This is the fifth year for Citadel Memphis Radio Group participation

WXMX● Citadel Broadcasting ● 5629 Murray Road● Memphis, TN 38119● Ph: (901) 680-9898 ● Fax: (901) 680-0482

slide9

WXMX/98.1 The MAX appreciates your business.We look forward to working with you and becoming a greater resource to you now and in years to come.

THANK YOU!