Online Advertising Methodology

1. Online Advertising Methodology 01 Executive Summary 02 Situation Analysis 03 Planning 04 Administration 05 Measurement 06 Budget 01 Understand Online Ads 02 Evaluate Approach 03 Research Keywords 04 Plan Ad Copy 05 Implement Campaign 06 Measure Results Online Advertising Plan Methodology © 2015 Demand Metric Research Corporation. All Rights Reserved. Follow this simple, step-by-step, methodology to develop an online advertising plan that increases your leads, grows brand awareness and gets a positive return on investment.

2. To help you develop an Online Advertising Plan that: » Is aligned with corporate values and vision » Provides a solid foundation for content marketing » Supports the following:  Corporate Marketing strategy  Content Marketing plans  Social Media Marketing plans What is the purpose of this methodology? © 2015 Demand Metric Research Corporation. All Rights Reserved. Corporate Marketing Strategy Content Marketing Plan Social Media Marketing Plan Marketing Communications Plan To help you develop an Online Advertising Plan that: » Is aligned with corporate values and vision » Provides a solid foundation for content marketing » Supports the following:  Corporate Marketing strategy  Content Marketing plans  Social Media Marketing plans What is the purpose of this methodology? © 2015 Demand Metric Research Corporation. All Rights Reserved. Corporate Marketing Strategy Content Marketing Plan Social Media Marketing Plan Marketing Communications Plan

3. Online Advertising Defined “The technologies, tools and platforms that create, purchase, distribute, manage, measure and optimize online media buying across advertising exchanges and publisher private-marketplaces. Online Advertising platforms manage the exchange of media between the demand side (advertisers) and the supply side (apps, websites) for video, display, social and mobile advertising.” © 2015 Demand Metric Research Corporation. All Rights Reserved. Online Advertising Defined “The technologies, tools and platforms that create, purchase, distribute, manage, measure and optimize online media buying across advertising exchanges and publisher private-marketplaces. Online Advertising platforms manage the exchange of media between the demand side (advertisers) and the supply side (apps, websites) for video, display, social and mobile advertising.” © 2015 Demand Metric Research Corporation. All Rights Reserved.

4. What are the Top 5 Benefits of Online Ads? 1. Cost Efficiency – Online ads cost less than traditional media. 2. Targeting and Segmenting – You can target a very specific audience based on demographics, interest and past actions (such as if they visited your website or made a purchase). 3. Analytics and Reporting – Realtime reports on advertising make getting a positive ROI easier. 4. Interactivity and Variety – Ads exist in many forms, including videos and interactive experiences. 5. Captive Audience – Video ads can force at least 5 seconds of an ad to be watched, which increases your chance for engagement. © 2015 Demand Metric Research Corporation. All Rights Reserved. What are the Top 5 Benefits of Online Ads? 1. Cost Efficiency – Online ads cost less than traditional media. 2. Targeting and Segmenting – You can target a very specific audience based on demographics, interest and past actions (such as if they visited your website or made a purchase). 3. Analytics and Reporting – Realtime reports on advertising make getting a positive ROI easier. 4. Interactivity and Variety – Ads exist in many forms, including videos and interactive experiences. 5. Captive Audience – Video ads can force at least 5 seconds of an ad to be watched, which increases your chance for engagement. © 2015 Demand Metric Research Corporation. All Rights Reserved.

5. Why Do You Need to be using Online Ads? 95% of Google’s total revenue comes from selling advertising (including YouTube). – Google/WishPond YouTube’s monthly viewership is the equivalent of roughly 10 Super Bowl audiences. Super Bowl ads are limited to 30 seconds and, for XLVIII, will cost more than 10 times as much. – WishPond 70% of large companies, 53% of medium companies and 54% of small companies are investing in Online Advertising. – Demand Metric: Online Advertising Benchmark Report 37% of companies are spending more than $10,000 per month on Online Advertising. 52% are spending on average over $20,000 per month. – Demand Metric: Online Advertising Benchmark Report © 2015 Demand Metric Research Corporation. All Rights Reserved. Why Do You Need to be using Online Ads? 95% of Google’s total revenue comes from selling advertising (including YouTube). – Google/WishPond YouTube’s monthly viewership is the equivalent of roughly 10 Super Bowl audiences. Super Bowl ads are limited to 30 seconds and, for XLVIII, will cost more than 10 times as much. – WishPond 70% of large companies, 53% of medium companies and 54% of small companies are investing in Online Advertising. – Demand Metric: Online Advertising Benchmark Report 37% of companies are spending more than $10,000 per month on Online Advertising. 52% are spending on average over $20,000 per month. – Demand Metric: Online Advertising Benchmark Report © 2015 Demand Metric Research Corporation. All Rights Reserved.

6. Some of the Different Online Ad Options: © 2015 Demand Metric Research Corporation. All Rights Reserved. 1. Search Advertising – Paid ads on Google’s search results for specific keywords. 2. Display Advertising – Banner ads on specific websites or web pages. 3. Mobile Advertising – In-App ads, pop-ups and mobile search ads with click-to-call features. 4. Video Advertising – Before a video starts, you can force an ad or offer to skip after 5 seconds. 5. Interactive Advertising – Games and interactive ads that entice the user to engage further. Some of the Different Online Ad Options: © 2015 Demand Metric Research Corporation. All Rights Reserved. 1. Search Advertising – Paid ads on Google’s search results for specific keywords. 2. Display Advertising – Banner ads on specific websites or web pages. 3. Mobile Advertising – In-App ads, pop-ups and mobile search ads with click-to-call features. 4. Video Advertising – Before a video starts, you can force an ad or offer to skip after 5 seconds. 5. Interactive Advertising – Games and interactive ads that entice the user to engage further.

7. Other Training Courses that Relate: © 2015 Demand Metric Research Corporation. All Rights Reserved. AccessAccess This methodology is connected directly to the Content Marketing Training Course and Social Media Marketing Training Course, and we highly recommend you also look at those courses for additional best practice resources and advice for your online ads project. Other Training Courses that Relate: © 2015 Demand Metric Research Corporation. All Rights Reserved. AccessAccess This methodology is connected directly to the Content Marketing Training Course and Social Media Marketing Training Course, and we highly recommend you also look at those courses for additional best practice resources and advice for your online ads project.

8. This methodology consists of six stages, each with a description, steps and action items. Action items include using our premium tools & templates. Our intention with this methodology is to help you: How to use this consulting methodology: 1. Understand online advertising and identify the audience and keywords you should focus on. 2. Evaluate and select the technology that will be the backbone of your online ads strategy. 3. Plan and craft a strategy to drive traffic to your landing pages using paid ads. © 2015 Demand Metric Research Corporation. All Rights Reserved. This methodology consists of six stages, each with a description, steps and action items. Action items include using our premium tools & templates. Our intention with this methodology is to help you: How to use this consulting methodology: 1. Understand online advertising and identify the audience and keywords you should focus on. 2. Evaluate and select the technology that will be the backbone of your online ads strategy. 3. Plan and craft a strategy to drive traffic to your landing pages using paid ads. © 2015 Demand Metric Research Corporation. All Rights Reserved.

9. 01 Understand Online Ads 02 Evaluate Approach 03 Research Keywords 06 Measure Results STAGE 01 – UNDERSTAND ONLINE ADS In the first stage if this methodology you will be focusing on understanding how to leverage online advertising best practices. 1. Review Online Advertising Best Practices 2. Review Data about Online Ads 3. Understand Online Ads Technology 4. Evaluate B2B Display Advertising 05 Implement Campaign 04 Plan Ad Copy Understand Online Ads © 2015 Demand Metric Research Corporation. All Rights Reserved. 01 Understand Online Ads 02 Evaluate Approach 03 Research Keywords 06 Measure Results STAGE 01 – UNDERSTAND ONLINE ADS In the first stage if this methodology you will be focusing on understanding how to leverage online advertising best practices. 1. Review Online Advertising Best Practices 2. Review Data about Online Ads 3. Understand Online Ads Technology 4. Evaluate B2B Display Advertising 05 Implement Campaign 04 Plan Ad Copy Understand Online Ads © 2015 Demand Metric Research Corporation. All Rights Reserved.

10. . Topics covered by this video course include:  Landing Page Optimization tips  Mobile and Social Ads  Re-targeting past website visitors Watch Video STEP 1 – Review Online Advertising Best Practices  Action Item – Watch the Training Course: Online Advertising discover how Online Advertising works and which best practices are required to get the best return on investment (ROI). © 2015 Demand Metric Research Corporation. All Rights Reserved. 01 Understand Online Ads 02 Evaluate Approach 03 Research Keywords 06 Measure Results 05 Implement Campaign 04 Plan Ad Copy Understand Online Ads

11. . STEP 2 – Review Data about Online Ads  Action Item – Read the Online Advertising Benchmark Report to assess the impact online display advertising and real-time bidding is having on the online advertising landscape. This report includes the following sections::  Executive Summary  Online Ads Landscape  Avg. Monthly Budget Spend  Geographical Targets for Online Ads  Top Benefits from Online Ads  Analyst Bottom Line Download © 2015 Demand Metric Research Corporation. All Rights Reserved. 01 Understand Online Ads 02 Evaluate Approach 03 Research Keywords 06 Measure Results 05 Implement Campaign 04 Plan Ad Copy Understand Online Ads

12. . STEP 3 – Understand Online Ads Technology This report includes:  Executive Summary  Online Advertising Market Overview  Online Advertising Vendor Landscape  Evolution of the Landscape  Analyst Bottom Line Download  Action Item – Review the Online Advertising Technology Overview to highlights the Online Advertising technology space at a high-level. © 2015 Demand Metric Research Corporation. All Rights Reserved. 01 Understand Online Ads 02 Evaluate Approach 03 Research Keywords 06 Measure Results 05 Implement Campaign 04 Plan Ad Copy Understand Online Ads

13. . STEP 4 – Evaluate B2B Display Advertising Topics include:  What is Display Advertising?  Display Advertising for Marketers  Challenges  Resources  Action Plan  Bottom Line Download  Action Item – Read the ’Evaluate B2B Display Advertising’ How-to Guide to help organizations craft better quality content that communicates effectively and achieves better engagement results © 2015 Demand Metric Research Corporation. All Rights Reserved. 01 Understand Online Ads 02 Evaluate Approach 03 Research Keywords 06 Measure Results 05 Implement Campaign 04 Plan Ad Copy Understand Online Ads

14. . STAGE 02 – EVALUATE APPROACH In this Stage you will review how to ensure a strong ROI and the possibilities available for help. 1. Understand ROI with Online Ads 2. Evaluate your Online Advertising ROI 3. Leverage the Advertising Checklist Plan 4. Review Online Advertising Technology 5. Evaluate Online Advertising Vendors 6. Get Help with your Online Ad Systems 7. Learn How to Manage an Ad Agency Evaluate Approach © 2015 Demand Metric Research Corporation. All Rights Reserved. 01 Understand Online Ads 02 Evaluate Approach 03 Research Keywords 06 Measure Results 05 Implement Campaign 04 Plan Ad Copy

15. . STEP 1 – Understand ROI with Online Ads  Action Item – Use the 'Finding ROI with Online Ad Campaigns' How-to Guide to help you analyze the return on investment (ROI) for online advertising campaigns. This guide addresses the following areas:  Product Price  Cost of Goods Sold  Daily Budget  Daily Leads  Revenue Per Month  Cost Per Click Download © 2015 Demand Metric Research Corporation. All Rights Reserved. Evaluate Approach 01 Understand Online Ads 02 Evaluate Approach 03 Research Keywords 06 Measure Results 05 Implement Campaign 04 Plan Ad Copy

16. . STEP 2 – Evaluate your Online Advertising ROI  Action Item – Use our Online Advertising ROI Calculator to help you determine the ROI for pay-per-click advertising campaigns. This tool analyzes:  Cost/Click  Daily Budget  Daily Leads  Monthly Cost  Monthly Leads  Profit for Month/Year Download © 2015 Demand Metric Research Corporation. All Rights Reserved. Evaluate Approach 01 Understand Online Ads 02 Evaluate Approach 03 Research Keywords 06 Measure Results 05 Implement Campaign 04 Plan Ad Copy

17. . STEP 3 – Leverage the Advertising Checklist Plan  Action Item – Use our Advertising Plan Checklist for building your annual advertising plan and budget. Download © 2015 Demand Metric Research Corporation. All Rights Reserved. Evaluate Approach 01 Understand Online Ads 02 Evaluate Approach 03 Research Keywords 06 Measure Results 05 Implement Campaign 04 Plan Ad Copy This list will help you:  Plan your advertising effort overall  Remember what key actions need to be taken  Follow a best practice sequence of actions  Ensure you track your advertising efforts

18. . STEP 4 – Review Online Advertising Technology  Action Item – Use our Online Advertising Vendors Matrix to obtain information about key vendors in the Online Advertising technology space. This matrix includes:  Company Name  Target Industries  Offerings  Key Features  Unique Strengths  Customers Download © 2015 Demand Metric Research Corporation. All Rights Reserved. Evaluate Approach 01 Understand Online Ads 02 Evaluate Approach 03 Research Keywords 06 Measure Results 05 Implement Campaign 04 Plan Ad Copy

19. . STEP 5 – Evaluate Online Advertising Vendors  Action Item – Use our Online Advertising Vendor Evaluation to compare Online Advertising platforms based on your requirements. This model is based on several criteria:  General  Technical  Standard Features  Advanced Features  Service Training Download © 2015 Demand Metric Research Corporation. All Rights Reserved. Evaluate Approach 01 Understand Online Ads 02 Evaluate Approach 03 Research Keywords 06 Measure Results 05 Implement Campaign 04 Plan Ad Copy

20. . STEP 6 – Get Help with your Online Ad Systems  Action Item – Use our Online Advertising System RFP to help you design a Request for Proposal (RFP) for an Online Advertising platform. This template covers the following:  Company Information  Statement of Work  Proposal Submission Procedure  Scope of Work & Business Requirements  Estimated Budget & Resources Required Download © 2015 Demand Metric Research Corporation. All Rights Reserved. Evaluate Approach 01 Understand Online Ads 02 Evaluate Approach 03 Research Keywords 06 Measure Results 05 Implement Campaign 04 Plan Ad Copy

21. . STEP 7 – Learn How to Manage an Ad Agency  Action Item – Use our Training Course: Agency Management to help you develop a streamlined approach to agency selection, management and evaluation This course is based on the following stages:  Prepare  Research  Select  Communicate  Manage Access © 2015 Demand Metric Research Corporation. All Rights Reserved. Evaluate Approach 01 Understand Online Ads 02 Evaluate Approach 03 Research Keywords 06 Measure Results 05 Implement Campaign 04 Plan Ad Copy

22. . STAGE 03 – RESEARCH KEYWORDS Research Keywords This stage will help you research potential keywords you could advertise on, as well as ethically leveraging your competitors existing treasure trove of keywords they’ve already collected. 1. Build a Keyword List 2. Leverage your Competitors Keywords © 2015 Demand Metric Research Corporation. All Rights Reserved. 01 Understand Online Ads 02 Evaluate Approach 03 Research Keywords 06 Measure Results 05 Implement Campaign 04 Plan Ad Copy

23. . © 2015 Demand Metric Research Corporation. All Rights Reserved. Research Keywords 01 Understand Online Ads 02 Evaluate Approach 03 Research Keywords 06 Measure Results 05 Implement Campaign 04 Plan Ad Copy STEP 1 – Build a Keyword List  Action Item – Use the Adwords Keyword Planner Tool to discover keyword opportunities for your organization based on relevance to the topic, and volume of daily traffic. Utilize this tool to review:  Keywords based on a URL  Related Keywords  Traffic Volume  Keyword PPC Cost  Keyword Categories Access

24. . STEP 2 – Leverage your Competitors Keywords © 2015 Demand Metric Research Corporation. All Rights Reserved. Research Keywords 01 Understand Online Ads 02 Evaluate Approach 03 Research Keywords 06 Measure Results 05 Implement Campaign 04 Plan Ad Copy  Action Item – Use tools such as Keyword Spy and SpyFu to help you discover and leverage your competitors keywords to save time and money on your research effort. AccessAccess

25. . STAGE 04 – PLAN CONTENT This stage is all about creating and testing the best advertisement campaign ideas. 1. Assess Advertising Concept Effectiveness 2. Review Branding Best Practices 3. Establish your Brand Strategy 4. Define your Positioning Statement 5. Determine Features, Advantages & Benefits 6. Evaluate your Advertising Concepts 7. Plan your Online Ad Campaigns Plan Ad Copy © 2015 Demand Metric Research Corporation. All Rights Reserved. 01 Understand Online Ads 02 Evaluate Approach 03 Research Keywords 06 Measure Results 05 Implement Campaign 04 Plan Ad Copy

26. . STEP 1 – Assess Advertising Concept Effectiveness  Action Item – Use the Assess Advertising Concept Effectiveness to help you learn the key characteristics of a solid advertising concept. Elements for an Effective Advertisement Concept:  Engaging  Credibility  Impression  Action-Oriented  Significance  Integration  Branding Download © 2015 Demand Metric Research Corporation. All Rights Reserved. Plan Ad Copy 01 Understand Online Ads 02 Evaluate Approach 03 Research Keywords 06 Measure Results 05 Implement Campaign 04 Plan Ad Copy

27. . STEP 2 – Review Branding Best Practices  Action Item – Use the Establishing a Brand Scorecard to provide practical advice for measuring & improving your brand. Download © 2015 Demand Metric Research Corporation. All Rights Reserved. Plan Ad Copy 01 Understand Online Ads 02 Evaluate Approach 03 Research Keywords 06 Measure Results 05 Implement Campaign 04 Plan Ad Copy This guide will help you:  Define Brand Management  Discover Principles of a Strong Brand  Understand what Brand Equality is  Establish a Brand Scorecard

28. . STEP 3 – Establish your Brand Strategy Download  Action Item – Use the Brand Strategy Scorecard to create a visual representation of your content marketing plan. © 2015 Demand Metric Research Corporation. All Rights Reserved. Plan Ad Copy 01 Understand Online Ads 02 Evaluate Approach 03 Research Keywords 06 Measure Results 05 Implement Campaign 04 Plan Ad Copy This tool will help you:  Set Objectives  Define Programs and Initiatives  Set Timelines and Expectations  Communicate with your team at a high-level

29. . STEP 4 – Define your Positioning Statement  Action Item – Use the Positioning Statement Worksheet to define a positioning statement that describes your product and its differentiation. Download © 2015 Demand Metric Research Corporation. All Rights Reserved. Plan Ad Copy 01 Understand Online Ads 02 Evaluate Approach 03 Research Keywords 06 Measure Results 05 Implement Campaign 04 Plan Ad Copy This tool will help you:  Understand who is ideal for your product  Explain why your product is better  Create your Positioning Statement

30. . STEP 5 – Determine Features, Advantages & Benefits  Action Item – Use the Feature Advantage Benefit Tool to create a matrix of product features, advantages, and benefits. Download © 2015 Demand Metric Research Corporation. All Rights Reserved. Plan Ad Copy 01 Understand Online Ads 02 Evaluate Approach 03 Research Keywords 06 Measure Results 05 Implement Campaign 04 Plan Ad Copy This tool will help you list your:  Features  Advantages  Benefits

31. . STEP 6 – Evaluate your Advertising Concepts  Action Item – Use the Advertisement Evaluation Matrix to evaluate the effectiveness of advertising concepts. Download © 2015 Demand Metric Research Corporation. All Rights Reserved. This tool includes the following evaluation criteria:  Engaging  Credibility  Impression  Action-Oriented  Significance  Brand Plan Ad Copy 01 Understand Online Ads 02 Evaluate Approach 03 Research Keywords 06 Measure Results 05 Implement Campaign 04 Plan Ad Copy

32. . STEP 7 – Plan your Online Ad Campaigns  Action Item – Use the Online Advertising Plan Template to keep track of key information about the ads that you will be running. Download © 2015 Demand Metric Research Corporation. All Rights Reserved. Plan Ad Copy 01 Understand Online Ads 02 Evaluate Approach 03 Research Keywords 06 Measure Results 05 Implement Campaign 04 Plan Ad Copy This tool will help you organize your:  Campaign Information  Keywords  Ad variations

33. . STAGE 05 – IMPLEMENT CAMPAIGN In this Stage you will be ensuring that your online ad campaign is ready to be activated. From your landing page to the online ad traffic source you select, this stage covers how to: 1. Ensure your Landing Pages are Ready 2. Setup your Google Adwords 3. Setup your Facebook Ads 4. Setup Mobile Ads on AdMob Implement Campaign © 2015 Demand Metric Research Corporation. All Rights Reserved. 01 Understand Online Ads 02 Evaluate Approach 03 Research Keywords 06 Measure Results 05 Implement Campaign 04 Plan Ad Copy

34. . STEP 1 – Review Landing Page Best Practices  Action Item – Use our Building Effective Landing Pages How-to Guide to feel confident that your landing page is fully optimized for your online advertising campaign, to maximize conversion. This guide includes topics such as:  Landing Page variations  How Landing Pages work  What makes a landing page great © 2015 Demand Metric Research Corporation. All Rights Reserved. Download Implement Campaign 01 Understand Online Ads 02 Evaluate Approach 03 Research Keywords 06 Measure Results 05 Implement Campaign 04 Plan Ad Copy

35. . STEP 2 – Ensure your Landing Pages are Ready  Action Item – Use our Landing Page Optimization Checklist to feel confident that your landing page is fully optimized for your online advertising campaign, to maximize conversion. Recommended Optimizations include:  Headlines & subheadlines  Above-the-fold design  Bullet and numbered lists  Use of relevant and engaging visuals © 2015 Demand Metric Research Corporation. All Rights Reserved. Download Implement Campaign 01 Understand Online Ads 02 Evaluate Approach 03 Research Keywords 06 Measure Results 05 Implement Campaign 04 Plan Ad Copy

36. . STEP 3 – Setup your Google Adwords © 2015 Demand Metric Research Corporation. All Rights Reserved. Implement Campaign 01 Understand Online Ads 02 Evaluate Approach 03 Research Keywords 06 Measure Results 05 Implement Campaign 04 Plan Ad Copy  Action Item – Use Google Adwords to advertise directly on keywords so you can convert traffic into leads or transactions, by placing ads on those search keywords and tracking the results. Access Adwords will help you:  Advertise directly to a relevant audience  Get onto to top position of Google immediately  Test multiple variations to improve ad performance  Track conversions (for both leads and transactions)

37. . STEP 4 – Setup your Facebook Ads  Action Item – Use Facebook Ads to help you reach specific demographic and psychographic audiences based on their interests and actions. © 2015 Demand Metric Research Corporation. All Rights Reserved. Download Implement Campaign 01 Understand Online Ads 02 Evaluate Approach 03 Research Keywords 06 Measure Results 05 Implement Campaign 04 Plan Ad Copy Facebook Ads will help you:  Find relevant prospects based on interests etc.  Build visual ads that are highly engaging  Get an extended ROI when others share your ads  Track conversions (for both leads and transactions)

38. . STEP 5 – Setup Mobile Ads on AdMob  Action Item – Leverage the AdMob network to get your advertisement onto mobile devices. © 2015 Demand Metric Research Corporation. All Rights Reserved. Implement Campaign 01 Understand Online Ads 02 Evaluate Approach 03 Research Keywords 06 Measure Results 05 Implement Campaign 04 Plan Ad Copy Download AdMob will help you:  Advertise inside of apps on mobile devices  Target specific audiences on mobile  Track conversions (for both leads and transactions)

39. . STAGE 06 – MEASURE RESULTS Now that your Online Advertisement program has been launched, you need to take a moment to reflect on the program, measure success or the initiative and plan for the natural evolution and maintenance. In this Stage you will: 1. Set Up Google Analytics 2. Leverage an Ad Calendar and Budget Measure Results © 2015 Demand Metric Research Corporation. All Rights Reserved. 01 Understand Online Ads 02 Evaluate Approach 03 Research Keywords 06 Measure Results 05 Implement Campaign 04 Plan Ad Copy

40. . © 2015 Demand Metric Research Corporation. All Rights Reserved. Measure Results 01 Understand Online Ads 02 Evaluate Approach 03 Research Keywords 06 Measure Results 05 Implement Campaign 04 Plan Ad Copy STEP 1 – Set Up Google Analytics Access  Action Item – Use Google Analytics to collect key metrics including how long a visitor stays on your landing pages, and what actions they ultimately take (ie. if they convert into a lead or sale). Google Analytics can help you:  See where your traffic is coming from  Understand how long people stay on your website  Discover what pages are the most valuable  Compare different seasonal traffic trends

41. . STEP 2 – Leverage an Ad Calendar and Budget Following are some of the data tracked:  Media Type  Ad Content  Publication Date  Cost  Status Download  Action Item – Use our Ad Calendar and Budget Template to organize your advertising campaigns, track media types, due dates and budget info. © 2015 Demand Metric Research Corporation. All Rights Reserved. Measure Results 01 Understand Online Ads 02 Evaluate Approach 03 Research Keywords 06 Measure Results 05 Implement Campaign 04 Plan Ad Copy

42. .  At the end of any project, it’s always a good idea to review it and identify areas for improvement.  Demand Metric has the tools and expertise to help you build an effective Online Ads program: » Create or audit your existing Online Advertisement Strategy » Assist with using any of the tools referenced in this methodology » Provide hands-on marketing assistance to accelerate achieving your marketing department’s goals. To learn more, simply contact Demand Metric: info@demandmetric.com Conclusion © 2015 Demand Metric Research Corporation. All Rights Reserved.