Benchmarking Your Core Competencies

1. Benchmarking Your Core Competencies BENCHMARKING YOUR CORE COMPETENCIES HOW-TO GUIDE

2. 2 Benchmarking your Core Competencies How-to Guide Benchmarking your Core Competencies All organizations claim to have “core competencies” but few actually benchmark their capabilities to track and measure improvements over time. Take the time to evaluate your business from a high- level, and commit to continuous improvement. Use Demand Metric’s downloadable Core Competencies Assessment to set a baseline for your organization, and work to improve your score before your next self-assessment. What are the Core Competency Areas? Strategic Planning & Governance - are Goals, Objectives, Measures, & Initiatives tracked and measured? Customer Relationship Management - are you customer-centric? Demand Generation - are you satisfied with the flow of qualified leads? Performance Measurement - are Key Performance Indicators in place? Market Intelligence & Research - do you have accurate market data? Product Management - are you satisfied with your time-to-market? Sales - are sales what they should be give the state of the organization? Organizational Development - are your training programs up-to-date? Human Resources - do you have the skill-sets you need for new projects? Systems & Technology - are your systems scalable enough for the future? HOW-TO GUIDE 2 Benchmarking your Core Competencies How-to Guide Benchmarking your Core Competencies All organizations claim to have “core competencies” but few actually benchmark their capabilities to track and measure improvements over time. Take the time to evaluate your business from a high- level, and commit to continuous improvement. Use Demand Metric’s downloadable Core Competencies Assessment to set a baseline for your organization, and work to improve your score before your next self-assessment. What are the Core Competency Areas? Strategic Planning & Governance - are Goals, Objectives, Measures, & Initiatives tracked and measured? Customer Relationship Management - are you customer-centric? Demand Generation - are you satisfied with the flow of qualified leads? Performance Measurement - are Key Performance Indicators in place? Market Intelligence & Research - do you have accurate market data? Product Management - are you satisfied with your time-to-market? Sales - are sales what they should be give the state of the organization? Organizational Development - are your training programs up-to-date? Human Resources - do you have the skill-sets you need for new projects? Systems & Technology - are your systems scalable enough for the future? HOW-TO GUIDE

3. 3 Benchmarking your Core Competencies How-to Guide 1 2 Benchmark Competencies Re-assess in 6 Months Action Plan STEP 1 - Benchmark Competencies Take 5 Minutes and Improve Your Score Use Demand Metric’s Core Competencies Assessment Tool to measure your effectiveness across the preceding 9 areas of organizational capability. The assessment takes about 5 minutes. Evaluate your strengths and weaknesses and work to improve your score. V I E W R E S O U R C E Core Competencies Assessment Tool 3 Benchmarking your Core Competencies How-to Guide 1 2 Benchmark Competencies Re-assess in 6 Months Action Plan STEP 1 - Benchmark Competencies Take 5 Minutes and Improve Your Score Use Demand Metric’s Core Competencies Assessment Tool to measure your effectiveness across the preceding 9 areas of organizational capability. The assessment takes about 5 minutes. Evaluate your strengths and weaknesses and work to improve your score. V I E W R E S O U R C E Core Competencies Assessment Tool

4. 4 Benchmarking your Core Competencies How-to Guide 1 2 Benchmark Competencies Re-assess in 6 Months Action Plan STEP 2 - Re-assess in 6 Months Take the assessment again to demonstrate a measurable improvement to your organiza- tion’s core competencies. Present the improve- ments to your senior management team and discuss results. V I E W R E S O U R C E Core Competencies Assessment Tool Measure Again and Share Your Results 4 Benchmarking your Core Competencies How-to Guide 1 2 Benchmark Competencies Re-assess in 6 Months Action Plan STEP 2 - Re-assess in 6 Months Take the assessment again to demonstrate a measurable improvement to your organiza- tion’s core competencies. Present the improve- ments to your senior management team and discuss results. V I E W R E S O U R C E Core Competencies Assessment Tool Measure Again and Share Your Results

5. Demand Metric is a marketing research and advisory firm serving a membership community of over 100,000 marketing professionals and consultants in 75 countries. Offering consulting playbooks, advisory services, and 500+ premium marketing tools and templates, Demand Metric resources and expertise help the marketing community plan more efficiently and effectively, answer the difficult questions about their work with authority and conviction, and complete marketing projects more quickly and with greater confidence — thus boosting the respect of the marketing team and making it easier to justify resources the team needs to succeed. To learn more about Demand Metric, please visit www.demandmetric.com About Demand Metric Follow us on Twitter Like us on Facebook Join Linkedin Group © Demand Metric Research Corporation. All Rights Reserved. Demand Metric is a marketing research and advisory firm serving a membership community of over 100,000 marketing professionals and consultants in 75 countries. Offering consulting playbooks, advisory services, and 500+ premium marketing tools and templates, Demand Metric resources and expertise help the marketing community plan more efficiently and effectively, answer the difficult questions about their work with authority and conviction, and complete marketing projects more quickly and with greater confidence — thus boosting the respect of the marketing team and making it easier to justify resources the team needs to succeed. To learn more about Demand Metric, please visit www.demandmetric.com About Demand Metric Follow us on Twitter Like us on Facebook Join Linkedin Group © Demand Metric Research Corporation. All Rights Reserved.