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European Market for Workwear PowerPoint Presentation
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European Market for Workwear

European Market for Workwear

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European Market for Workwear

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Presentation Transcript

  1. European Market for Workwear “In order to succeed in the workwear market in Europe in future years, suppliers will be obliged to place greater emphasis on customer service and to refine their product offering to compete successfully in an overcrowded market-place” Emma Smith Research Analyst Frost & Sullivan

  2. Key Findings • End-Users becoming more discerning • Balance of the market is shifting in favour of corporate wear • Sales impacted by cheap imports • Potential for considerable M&A activity

  3. Key Contents • Impact of demand trends across all segments of the market and on volume, value and pricing trends • Analysis of strategic positioning of major players and assessment of target market

  4. Who would benefit from this report? Sales Departments • Align Sales Force to Customer Needs • Develop Effective Customer Support Services • Determine Effective Pricing Strategy Marketing Departments • Consider Brand Strategies • Identify Niche Markets & Niche Market Suppliers • Develop Distribution Strategy Research Department • Identify Areas for New Product Development & Innovation • Monitor Competitor Activities & Products All Departments • Monitor Positioning & Competitor Strategies • Understand Drivers for Mergers, Acquisitions & Joint Ventures

  5. Adolf Ahlers Alexandra Bacou Bierbaum-Proenen Boco/Eurodress Faithful HaVeP Helly Hansen Kansas Wenaas Workwear Marti Berufsbekleidung Oetscher Berufskleidung Simon Jersey Snickers Key Featured Companies

  6. What to do next For more information Call +44 1865 398 662 or email enquiries@fs-europe.com