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European Market for Workwear. “In order to succeed in the workwear market in Europe in future years, suppliers will be obliged to place greater emphasis on customer service and to refine their product offering to compete successfully in an overcrowded market-place”. Emma Smith Research Analyst

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european market for workwear

European Market for Workwear

“In order to succeed in the workwear market in Europe in future years, suppliers will be obliged to place greater emphasis on customer service and to refine their product offering to compete successfully in an overcrowded market-place”

Emma Smith

Research Analyst

Frost & Sullivan

key findings
Key Findings
  • End-Users becoming more discerning
  • Balance of the market is shifting in favour of corporate wear
  • Sales impacted by cheap imports
  • Potential for considerable M&A activity
key contents
Key Contents
  • Impact of demand trends across all segments of the market and on volume, value and pricing trends
  • Analysis of strategic positioning of major players and assessment of target market
who would benefit from this report
Who would benefit from this report?

Sales Departments

  • Align Sales Force to Customer Needs
  • Develop Effective Customer Support Services
  • Determine Effective Pricing Strategy

Marketing Departments

  • Consider Brand Strategies
  • Identify Niche Markets & Niche Market Suppliers
  • Develop Distribution Strategy

Research Department

  • Identify Areas for New Product Development & Innovation
  • Monitor Competitor Activities & Products

All Departments

  • Monitor Positioning & Competitor Strategies
  • Understand Drivers for Mergers, Acquisitions & Joint Ventures
key featured companies
Adolf Ahlers

Alexandra

Bacou

Bierbaum-Proenen

Boco/Eurodress

Faithful

HaVeP

Helly Hansen

Kansas Wenaas Workwear

Marti Berufsbekleidung

Oetscher Berufskleidung

Simon Jersey

Snickers

Key Featured Companies
what to do next
What to do next

For more information

Call +44 1865 398 662 or email

enquiries@fs-europe.com