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MARKET RESEARCH WORKING GROUP Dick Sherron, M.D. Chair Sid Sumner, Vice Chair

MARKET RESEARCH WORKING GROUP Dick Sherron, M.D. Chair Sid Sumner, Vice Chair. Market Research Working Group. Reviewed FY2006 Accomplishments Consumer Behavior Tracking Brand Enhancement Youth New Product Development Ground Beef Assessment Meat Case Labeling.

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MARKET RESEARCH WORKING GROUP Dick Sherron, M.D. Chair Sid Sumner, Vice Chair

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  1. MARKET RESEARCH WORKING GROUP Dick Sherron, M.D. Chair Sid Sumner, Vice Chair

  2. Market Research Working Group Reviewed FY2006 Accomplishments • Consumer Behavior Tracking • Brand Enhancement • Youth New Product Development • Ground Beef Assessment • Meat Case Labeling

  3. Market Research Working Group Reviewed FY2007 Authorization Request • Product Market Research • Consumer Tracking • Retail Programs • New Product Development • Industry Resource Market Research • Consumer Market Opportunities • Brand Enhancement Follow-up • Consumer Index • Natural and Organic

  4. Market Research Working Group Reviewed FY2007 Authorization Request • Nutrition Market Research • Consumer/Influencer Nutrition Communication • Meat Case Nutrition Messages • Consumer Nutritional Attitude Tracking

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