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Teaching media business in a time of uncertainty

Teaching media business in a time of uncertainty. Marcus Messner, Ph.D. Virginia Commonwealth University. Business of Media Class. Multimedia Journalism Master’s Program Online class with 15 journalism students 10 weeks in spring semester (2009 + 2010)

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Teaching media business in a time of uncertainty

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  1. Teaching media business in a time of uncertainty Marcus Messner, Ph.D. Virginia Commonwealth University

  2. Business of Media Class • Multimedia Journalism Master’s Program • Online class with 15 journalism students • 10 weeks in spring semester (2009 + 2010) • How do you teach business of media to journalists?

  3. Topics covered • Media Market Models • Media Deregulation • Media Conglomerates • Media Profitability and Challenges • New Media Markets

  4. Assignments • Online discussions • Interviews with media managers • Business model development • Research paper on media company strategy

  5. Interviews with Managers

  6. Discussions of Strategies

  7. Developing new business models

  8. Student Business Projects

  9. Where to go from here? • Young journalists start thinking about the business of their profession • Multimedia and social media strategy development • Involving real clients for model development in future semesters

  10. Questions? Marcus Messner, Ph.D. Virginia Commonwealth University

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