Chapter 17. Marketing, Ethics, and Social Responsibility in Today’s Consumer Society. Learning Objectives~ Ch. 17. Distinguish between social and temporal dilemmas, and explain the search for balance in decisions that can involve such dilemmas.
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Marketing, Ethics, and Social
Responsibility in Today’s
Usually brought on by chemical dependency
Perceived or chemical dependence on product or activity
Repeated use of product, even if dangerous
Can be harmful to addicts & those around them
Examples: cigarettes, drugs, alcohol, Internet use (facebook, eBay), gambling, video games, etc.
You can be addicted to shopping, online shopping, and other marketplace endeavors
How is impulsive consumer behavior different than compulsive cb?
Example: Cuban Cigars
Legal items in short supply
What are some examples of products on the black market and are they still “marketed”?
“…situations in which consumers pay (often exorbitant amounts) for items not readily available…sellers are unauthorized.”
Did you watch a lot of TV as a child? Did it impact you positively or negatively?
Solutions to consider:
Exposure to advertising
Inappropriate message in media/ads
Idealized body images
Obsessions with thinness
Thinness, advertising, & self-perceptions = Social Comparisons Theory
Consumers less satisfied
Does marketing/advertising cause obesity?
How can marketers motivate people to conserve for long-term sustainability?
Individual resistance—negative word-of-mouth
Advocacy groups—inform public about business practices
Companies held accountable
Hurt company financially