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Growth hacking may appear to be just another fashionable jargon used by business school literature and marketers with no real meaning. While there is lots of terminology like that, which, as anyone who knows Deepak is more than aware of, strives to avoid using, growth hacking isnu2019t one of them.<br>
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What Is Growth Hacking, And How Does It Work? Growth hacking may appear to be just another fashionable jargon used by business school literature and marketers with no real meaning. While there is lots of terminology like that, which, as anyone who knows Deepak is more than aware of, strives to avoid using, growth hacking isn’t one of them. Growth hacking is a broad umbrella phrase for tactics that are primarily focused on increasing revenue. It can boost almost any firm, but it’s extremely effective and maybe even crucial for young start-ups that need to grow quickly but don’t have tons of money to spend.
The primary objectives of growth hacking are easy to explain. On a limited budget, recruit as many customers, clients, or users as possible as quickly as is feasible. That is all there is to it. Well, not quite. As you’ll see, there’s actually a lot more to it than that, but it’s a real, viable practice, not just another marketing gimmick.
What does it mean to be a growth hacker? A growth hacker is a person – or group of people – who come up with and implement low-cost marketing and promotional tactics that lead to rapid growth and client acquisition, and then, retention. Growth hackers are sometimes called growth marketers, although that word isn’t accurate because growth hackers aren’t only marketers. There’s a lot more to who we are. A good growth hacker is a little bit obsessive, a little bit curious, and a little bit analytical. Things Deepak Shukla has been for as long as he can remember. They concentrate solely on things that will help the company grow. They are always open to new ideas, however new or slightly odd, hypotheses, analysis, and testing. And more testing.
A good growth hacker knows how to discover the best channels for acquiring clients, customers, and users, how to create growth priorities, measure their achievements – and mistakes – and how to scale growth.
Growth Hackers And Pirates: What They Have In Common A pirate code is followed by growth hackers. At the very least, a pirate funnel. The Pirate Funnel is a structure for segmenting a company or product in order to better show you where your focus should be. Dave McClure, an entrepreneur and angel investor who established the wildly inventive 500 Startups, invented the Pirate Funnel. It’s known as the Pirate Funnel because its key components – Awareness, Acquisition, Activation, Retention, Referral, and Revenue – spell out AAARRR, which is a very pirate-y thing. And sounds very cool.
Great growth hackers, like pirates, don’t obey established rules and innovate with what they have and what they can gain fast and affordably. They don’t actually go in for the swashbuckling stuff, but do follow that ‘edge of society’ rebel thing. Over the years, the Pirate Funnel has been tweaked and refined, and each growth hacker creates their own version, adding their own knowledge and experience to the mix. However, it’s a good place to start and an easier approach to communicate the goals of growth hacking to those who aren’t familiar with the concept.
A growth hacker is a person – or group of people – who come up with and implement low-cost marketing and promotional tactics that lead to rapid growth and client acquisition, and then, retention. Growth hackers are sometimes called growth marketers, although that word isn’t accurate because growth hackers aren’t only marketers. There’s a lot more to who we are. Click here to learn more about Growth hacking expert london.
Is Growth Hacking Really Effective? Growth hacking is at the heart of the Pearl Lemon Group, of which Deepak is the founder/managing director/head cook and bottlewasher . In the beginning, growth hacking was something he undertook because cheap because he basically had no money (you can read more about that here.) Since then, he still makes extensive use of it, simply because it works.
What Are The Benefits Of Working With A Growth Hacker Like Deepak Shukla? Growth hacking, like growth, is a mindset. Growth hackers have a unique perspective on the world. And not every entrepreneur is a growth hacker. In reality, they frequently hold opposing viewpoints; ● ● Entrepreneur: What do you think of my new idea? Will it be successful? Growth Hacker: Did you put it to the test or talk to others about it? What did they have to say? You must put the concept to the test. This is the only way to find out if it will work.
● ● Entrepreneur: This is how we’re going to grow; it’ll definitely work! Growth Hacker: What led you to this conclusion? Is it better to make decisions based on statistics or on gut feelings? It doesn’t mean it will work here just because it worked for someone or something else. We need to do more testing. Entrepreneur: How will your expansion plan impact your business? Growth Hacker: I can’t forecast the future, but we can A/B test, analyze data, optimize what’s working, and grow from those results. ● ●