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Personalization is changing the game in the print industry. From custom mugs and T-shirts to unique business cards and packaging, consumers now expect tailor-made experiences. This presentation uncovers how businesses use personalized print to build deeper customer relationships, improve engagement, and boost brand loyalty. It highlights new tech like variable data printing (VDP), on-demand printing, and how companies like Quapri lead the way in delivering meaningful, high-quality custom products.
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