Video delivery & experience, September 2022

1. Video Delivery & Experience Prospecting Growth A µ report Machine Generated Insights Image Source: Unsplash.com Opportunities: Customers: Needs Copyright © 2021 Decodem Technologies Pvt Ltd. All Right Reserved. Updated as of April 2021

2. Video Delivery & Experience A novel approach How do we identify prospective clients & pain points for video delivery & experience technology? + = Input Process Output • What is the landscape of video OTT apps? Which apps in the market have video delivery & experience issues? What are these issues that need to be addressed? What issues are developers focused on solving? What technology areas are being researched? • • To change this you have to change • • We help you change both Different data input Different machine learning driven process Note: Only Top Few shown Machine Generated Insights

3. Video Delivery & Experience What is the landscape of video OTT apps? (1/2) • The landscape is dominated by a few.. YouTube, Netflix, SnapChat, TikTok Multitude of players follow Consumer ratings clustered around 4-4.5 and a few lag behind • • Basis comments in social media about the app. Chart on the right indicates consumer view on “video delivery & experience” performance of various apps. X-axis indicates number of installs. Y-axis indicates average rating basis comments. Note: Only Top Few shown Machine Generated Insights

4. Video Delivery & Experience What is the landscape of video OTT apps? (2/2) • The landscape is dominated by a few.. YouTube, SnapChat, TikTok Multitude of players follow Certain apps see high engagement with users leaving lot of comments Rest playing catchup • • • Basis comments in social media about the app. Chart on the right indicates consumer view on “video delivery & experience” performance of various apps. X-axis indicates number of installs. Y-axis indicates number of comments. Note: Only Top Few shown Machine Generated Insights

5. Video Delivery & Experience Which apps in the market have issues? • Video delivery & experience generally positive However, issues around experience persist across app categories Consumer frustration relatively higher in Entertainment, News & Magazines categories Short video apps cuts across both and see a lot of activity • • • Basis comments in social media about the app. Chart on the right indicates distribution of sentiment Note: Only Top Few shown Machine Generated Insights

6. Video Delivery & Experience Which apps in the market have video delivery & experience issues? • A deep dive across app categories points to specific apps with higher %age of video delivery related comments and feedback • Short video apps seem to have more chatter around video experience • The big entertainment apps like Hotstar, Netflix do see lot of feedback on video though lower as %age Basis comments in social media about the app. Chart on the right indicates consumer view on “video delivery & experience” performance of various apps. X-axis indicates count of comments. Y-axis indicates average %age of those comments around video delivery & experience. Note: Only Top Few shown Machine Generated Insights

7. Video Delivery & Experience Potential Prospects • Deep dive into each of the categories provides deeper insights into consumer reception of video delivery Wide variation in sentiment of feedback Companies with higher negative feedback received in recent times potential priority prospects • • Basis comments in social media about the app. Chart on the right indicates distribution of sentiment and on the further right indicates trend of conversation over time for a few examples Sentiment Note: Only Top Few shown Machine Generated Insights

8. Video Delivery & Experience What are these issues that need to be addressed? (1/2) • Video downloads a persistent problem especially when they don’t play after download; Uploads where applicable also is a bad experience point • Video quality continues to be an issue… slow loading, buffering, video/audio/both not playing etc. • Lack of filters especially in auto play environments seen as an issue as wrong videos automatically play; lack of profanity & other filters especially in live video streaming is an issue • Ads popping & video going blank is a common complaint • Consumer feels network is good but app shows network issue or pixilation • Certain apps have issues of videos not playing on subscription Basis comments in social media about the app. Chart on the right indicates distribution of negative issues about video delivery & experience Note: Only Top Few shown Machine Generated Insights

9. Video Delivery & Experience What are these issues that need to be addressed? (2/2) Example Feedback Verbatim I just saw 20 minutes video, it consumes 1.4GB data... Worst ever app. After updating even a single video is not playing. It Plays for 2 3 mins and then shows error and that 2 3 mins also with buffering even though my internet connection is working totally fine. Sound quality is not good and video made is also not clear i have subscribed for a three month plan.. but there is no video playing... only audio sound......video kahan hai bhai plz sort out. The videos are suddenly running faster than it normally does. It's so bizarre and irritating. Also, poor video quality even when I select best quality option. Worst app. Can't play any video. Crashing even if screen rotates. Zero Basis comments in social media about the app. Note: Only Top Few shown Machine Generated Insights

10. Video Delivery & Experience What issues are developers focused on solving? • Developers pose questions on various video related issues like video streaming • Huge developer focus has been on delivering video on Android with iOS following • Recent times a lot of questions are around live streaming & delivery on browsers (chrome) • Libraries like ffmpeg, OpenCV hold sway • Camera based streaming poses a lot of questions • H.264, rtsp,rtmp etc are more adhered to Basis stackoverflow.com. Chart indicates video streaming related trends over the years Note: Only Top Few shown Machine Generated Insights

11. Video Delivery & Experience What technology areas are being researched? • Optimizing QoE against constraints of network, storage/ caching, energy use, frequency spectrum, content etc seems a big area of interest • New age apps drawing a lot of research interest • VR, 360 view videos, synthetic video game streaming • Augmenting face/ body via filters or detecting sign basis people movement on video streams • Live video streaming applications around drones & robots leading to a lot of processing for navigation, control & other apps • Cloud-Edge optimization especially in smart city context where multiple live video streams need to be processed, fused for higher level intelligence Basis research paper publications. Chart on the right indicates distribution of paper content about video delivery & experience Note: Only Top Few shown Machine Generated Insights

12. Video Delivery & Experience What is the opportunity? • Video apps are trending. Multitude of video streaming, video sharing apps have come to the marketplace and video content is growing exponentially • There has been an explosion of well-funded companies hungry for best technology to deliver best in class video quality delivery & experience • While a few streaming Apps dominate the landscape there are some sub trends playing out like short video apps & gaming continuing to gain traction • Consumer feedback points to continued issues around video delivery quality of experience due to latency, buffering etc. • The way internet has evolved for commercialization by embracing recommendations, advertising etc. has posed additional challenges looking for solutions • However this area continues to be a constant race between infrastructure available and velocity of more sophisticated content being available… this race will always pop up such issues and needs constant research attention • Content analysis of videos to truly understand what the stream/ video is about for better recommendation, censorship etc. and moving beyond tagging is a need • In addition multiple new age applications are driving need for different branches of research • More time spent online implies people expect a better themselves presented in the virtual world spawning new AR/VR video fusion research needs • Synthetic video content is increasing due to gaming proliferation and needs appropriate technology • The spread of robotics and unmanned vehicles has thrown a great research need with more applications & trade-off needs • Video delivery & experience across an ever growing set of applications is increasing the need for technology & research to keep pace of the “race”, “content analysis”, cater to “new age apps”, and “commercialization” requirements Machine Generated Insights

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