Embedded insurance, October 28th 2022

1. Instant Sector Insights @ (1) Click Sector: Embedded Insurance Competitive Landscape for geography: US Analysis as of 2022-10-28 Machine Generated Insights The insights were generated in an incredible 518 seconds. (c) All Rights Reserved Machine Generated Insights

2. Introduction • Guideline – These reports are meant to give you a quick overview of a sector by studying the top companies in it. Use it as a way to quickly understand an area or as a way to check your hunch. Run queries for related sectors to get a more holistic picture of the area. Where is it most useful? – Compare consumer interest in brands: See pages with title "Consumer interest changes","Share of search" – Compare usage patterns/ use cases for brands: See pages with title "Use Cases: What are they looking at it FOR" – Understand brand features that matter: See pages with title "Features: What are they looking at it WITH","Consumers not want" – Contrast company performance: See pages with title "Web traffic","Who shows up", "Social media", "Apps" – Compare companies financially: See pages with title "Stock returns", "Comparative revenue", etc •

3. Consumer View • We first analyze the consumer view to determine the momentum and awareness amongst people in social media. These days consumers look for everything on the internet and this data trail is a great source of insights. We analyze the chatter on social media, analyze search trends of the consumers & find specific pattern of internet lookups. This analysis serves as a lead indicator for the topic to understand the conversations and feedback better. Two categories you will see – Trends – Specific use case lookups •

4. How has consumer interest changed? • We analyze 5 years of search data from 2017-10-29 to 2022-10-23. The analysis was done for US region. • lemonade insurance is the top searched item • lemonade insurance, haven life are the top 2 searched items • coverstack, herald api are the relatively least searched items

5. Which are top items? • lemonade insurance is the top searched item • lemonade insurance, haven life are the top 2 searched items • openinsurance, riskcovry are the relatively least searched items

6. How is share of search changing? • Change in shares can be seen here • lemonade insurance, truepill are the top 2 share gainers • cover genius, haven life have lost share during the said period

7. How do they stack up when normalized? • This chart gives a normalized data comparion across the companies

8. What are consumers looking at it FOR? • Consumers look for companies usage in multiple areas which can be seen below The image shows a heatmap of uses for which consumers consider a company Note: Consumers may not type entire keywords and hence you would see some repetitions • •

9. How has web visit traffic changed? • Web traffic changes over the last 6 months can be seen in image here Note: Traffic data is available only for certain websites above a certain threshold •

10. What are the sources of web traffic? • Key channels of web traffic are shown and their split

11. What countries visit most? • Top regions of traffic origination are shown

12. Market View • Having a sense of what consumers are looking for next we shift to the players and consumer engagement with them. 2 aspects matter. SEO for websites & Apps. – SEO plays a signficant role in the internet world today. Bulk of traffic is received by the top few links on google search. There is a competition to be in the top few links for a keyword. We try to answer who is winning here? & where does the company rank? – Apps have become integral to customer experience and most companies interact with their customers through apps to enhance customer experience. So, when understanding consumer engagement with a product, analysing the app landscape is an important aspect to gauge the communication effectiveness between a brand and its customers. It also gives indications of features required and issues to be fixed.

13. What do consumers look for & who shows up? • embedded insurance, embedded definition, what does embedded mean in health insurance, embedded vs non embedded insurance are the main related queries over the last 12 months A programmatic search for results in first 2 pages shows top companies positioning in the market from various aspects like media, tech, products, funding etc 76 results are analyzed • •

14. Which companies show up prominently? • valuepenguin.com, claimlinx.com, healthinsurance.org, gninsurance.com, heritagegrp.com are top 5 SEO ranked companies SEO plays a signficant role in the internet world today. Bulk of traffic is received by the top few links on google search. There is a competition to be in the top few links for a keyword. Who is winning here? •

15. Who posts most & liked? • The chart shows a comparison of companies basis their activity on social media Companies that are high on count & likes have most momentum •

16. Who is being engaged most on social media? • The companies that consumers retweet and liked are compared Companies that are high on retweets & likes have most engagement from consumers •

17. Who do companies speak most about on social media? • • 1022 latest tweets were analyzed The top entities (names, place, organizations etc) that consumers mention are shown in the chart

18. Who is being spoken most & liked? • The top entities (names, place, organizations etc) that consumers mention and liked are prioritized, filtered and shown Entities that are high on count & likes have most momentum •

19. Who is being engaged with on social media? • The top entities (names, place, organizations etc) that consumers retweet and liked are prioritized, filtered and shown Entities that are high on retweets & likes have most engagement from consumers •

20. How does the messaging vary? • The top entities (names, place, organizations etc) that companies tweet about is shown The chart provides a messaging strategy comparison •

21. What is the app landscape? • have higher than average # Of Installs performance • have higher than average Avg Rating performance • Top right quadrant categories are best positioned currently in terms of # Of Installs & Avg Rating while bottom right quadrant indicates high performance in # Of Installs but with not the best Avg Rating

22. How is the app engagement? • have higher than average # Of Installs performance • have higher than average # of comments (Normalized) performance • Top right quadrant categories are best positioned currently in terms of # Of Installs & # of comments (Normalized) while bottom right quadrant indicates high performance in # Of Installs but with not the best # of comments (Normalized)

23. Which apps are growing fast? • have faster than average Days since release performance • have higher than average # of installs per day since release performance • Top left quadrant categories are best positioned currently in terms of Days since release & # of installs per day since release while bottom right quadrant indicates slow performance in Days since release but with not the best # of installs per day since release

24. This report was auto generated by Code+AI algorithms driven machine on 2022-10-28 We thank you for considering us for your business insight needs. Need more in depth analysis or have suggestions do write to us at info@decodem.ai Disclaimer The situation surrounding technologies & trends is dynamic and rapidly evolving, on a daily basis. Although we have taken great care prior to producing this presentation, it represents Decodem Technologies Pvt Ltd’s view at a particular point in time Decodem Technologies Pvt Ltd does not provide investment, legal, medical or other regulated advice or guarantee results. These materials reflect general insight based on information currently available and do not contain all of the information needed to determine a future course of action. Such information has not been generated or independently verified by Decodem Technologies Pvt Ltd and is inherently uncertain and subject to change. Decodem Technologies Pvt Ltd has no obligation to update these materials and makes no representation or warranty and expressly disclaims any liability with respect thereto Conclusions contained in these materials are based upon Machine Learning methodologies, are not definitive forecasts, and are not guaranteed by Decodem Technologies Pvt Ltd (c) All Rights Reserved Machine Generated Insights