Download
1 / 19
190 likes | 204 Views
We unearth trends around the interest for loan products. Searches reveal interesting patterns: In addition to the usual car and home loans, student loans across categories are high, and loans for people with poor credit rating/unemployment are also relatively high. Vocation-based loans are also in demand, from taxi drivers to farm loans. Interestingly, traditional banks are still the most sought after with NBFCs not registering top-of-mind queries.
E N D
Unearth Trends Instantly @ (1) Click Loan Analysis for geography: IN Analysis as of 2022-08-03 Machine Generated Insights The insights were generated in an incredible 271 seconds. (c) All Rights Reserved Machine Generated Insights
How to read the report? • Guideline – These reports are meant to give you a quick overview of the trends around the keyword. Use it as a way to quickly understand an area or as a way to check your hunch. Run queries for related keywords to get a more holistic picture of the area. Where is it most useful? – Understand consumer interest trends: See pages with title "Dominant & Emerging Trends" – Find usage patterns/ use cases: See pages with title "Use Cases: Top areas of use FOR" – Discover features: See pages with title "Features: Top areas of use WITH" – Identifying trends to keep an eye out for: See pages with title "What are some weak signals to watch" •
What does the interest deep dive show? • The chart depicts decomposition of the search interest signal into 3 components...1. Underlying trend 2. seasonality if any 3. any residual signal When we analyze the trend curve what we see is a neutral trend with no strong direction Note: X axis is in timescale shown as an index from start of period under consideration • •
What is the overall landscape of queries? • Consumers have queries around loan that they search on the internet. The volume vs growth (since 2019) is plotted here loan for home | loan for car interest rate | home loan for sbi | loan for car calculator | loan for gold have higher than average Search Volume performance loan for 300 credit score | dg loan for maharashtra police | education loan for obc students in karnataka | loan for unemployed youth in india | loan for doctors to open clinic have higher than average Growth since 2019 performance Top right quadrant categories are best positioned currently in terms of Search Volume & Growth since 2019 while top left quadrant indicates high performance in Growth since 2019 but with not the best Search Volume. These are new emerging interest areas. • • •
What is the most recent year landscape of queries? • Consumers have queries around loan that they search on the internet. The volume vs growth (last 12 months) is plotted here loan for car interest rate | loan for home | home loan for sbi | loan for car calculator | loan for gold have higher than average Search Volume performance loan for 300 credit score | education loan for obc students in karnataka | loan for education from government | loan for pg medical students | education loan for mca in india have higher than average 1 Yr Growth performance Top right quadrant categories are best positioned currently in terms of Search Volume & 1 Yr Growth while top left quadrant indicates high performance in 1 Yr Growth but with not the best Search Volume. These are new emerging interest areas. • • •
What are the dominating trends? • We analyze search data from 2019-01-01 to 2022-06- 01. loan for home is the top item of interest loan for home, home loan for sbi, loan for car interest rate, loan for car calculator, loan for gold are the top 5 items of interest • •
What are the high growth trends? • We analyze search data from 2019-01-01 to 2022-06- 01. With focus on growth in the last 12 months loan for 300 credit score is the top item of interest loan for 300 credit score, education loan for obc students in karnataka, loan for education from government, loan for pg medical students, education loan for mca in india are the top 5 items of interest • •
What are some weak signals to watch? • Weak signals are defined as new interest areas than have emerged in the last 6 months and showing growth We analyze search data from 2021-07-01 to 2022-06- 01. loan for ola electric scooter is the top item of interest loan for ola electric scooter, loan for bams doctor, loan for loan repayment, loan for pensioners online, education loan for pwd students are the top 5 items of interest • • •
This report was auto generated by Code+AI algorithms driven machine on 2022-08-03 We thank you for considering us for your business insight needs. Need more in depth analysis or have suggestions do write to us at info@decodem.ai Disclaimer The situation surrounding technologies & trends is dynamic and rapidly evolving, on a daily basis. Although we have taken great care prior to producing this presentation, it represents Decodem Technologies Pvt Ltd’s view at a particular point in time Decodem Technologies Pvt Ltd does not provide investment, legal, medical or other regulated advice or guarantee results. These materials reflect general insight based on information currently available and do not contain all of the information needed to determine a future course of action. Such information has not been generated or independently verified by Decodem Technologies Pvt Ltd and is inherently uncertain and subject to change. Decodem Technologies Pvt Ltd has no obligation to update these materials and makes no representation or warranty and expressly disclaims any liability with respect thereto Conclusions contained in these materials are based upon Machine Learning methodologies, are not definitive forecasts, and are not guaranteed by Decodem Technologies Pvt Ltd (c) All Rights Reserved Machine Generated Insights
