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Hangzhou: sunny 5~14. °C. Hello, I’m Grace !. Project 1 Company profile. 3.1 Company biography. 1. a freelancer 自由职业者 2. a non-profit organisation 非营利机构 3. a public limited company (plc) 上市股份有限公司 4. a sole trader 个人独资企业. P29. presenting your company 6. 英音: [prə'praiətə,ʃip].

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hangzhou sunny 5 14
Hangzhou:sunny 5~14

°C

Hello,

I’m Grace!

project 1 company profile
Project 1Company profile
  • 3.1 Company biography
p29 presenting your company 6
1. a freelancer

自由职业者

2. a non-profit organisation

非营利机构

3. a public limited company (plc)

上市股份有限公司

4. a sole trader

个人独资企业

P29. presenting your company 6

英音:[prə'praiətə,ʃip]

proprietorship

美音:[prə'praɪətɚ,ʃɪp]

p29 presenting your company 61
5. a limited company (Ltd)

股份有限公司

6. a partnership

合伙公司

7. self-employed

个体经营

P29. presenting your company 6
p29 presenting your company 62
1. a freelancer

自由职业者

2. a non-profit organisation

非营利机构

3. a public limited company (plc)

上市股份有限公司

4. a sole trader

个人独资企业

P29. presenting your company 6

proprietorship

p29 presenting your company 63
5. a limited company (Ltd)

股份有限公司

6. a partnership

合伙公司

7. self-employed

个体经营

P29. presenting your company 6
slide8

Lincoln

Porsche

Rolls Royce

Cadillac

Ferrari

slide10

V W

Volkswagen

slide11

Volkswagen

Products?

… …???

Let ‘s take a look~

slide17

Do you know …?

AUDI

LAMBORGHINI

SKODA

Volkswagen

BENTLEY

SEAT

BUGATTI

volkswagen
Volkswagen
  • 大众在中国有两个合资企业(joint venture):
  • 一汽大众
  • 上海大众
slide19
一汽大众有限公司
  • 由第一汽车集团公司和德国大众公司共同合资经营的大型轿车生产企业,一汽集团公司占60%的股份,德国大众康采恩集团占40%的股份。其中,德国大众公司占20%的股份,奥迪公司占10%的股份,大众汽车(中国)投资有限公司占10%的股份。
  • 一汽-大众公司成立于1991年,当年12月5日,第一辆捷达轿车在一汽轿车厂下线。1996年一汽-大众公司全面建成投产,1997年通过国家15万辆工程的验收。2004年12月7日,一汽-大众公司轿车二厂正式建成投产,标志着一汽-大众公司生产规模进一步扩大。其产品由大众和奥迪两大品牌构成。
  • 一汽的自主品牌红旗,奔腾
  • 一汽大众产品品牌: 奥迪、速腾 SAGITAR、 开迪 Caddy、 高尔夫、 宝来、 捷达
slide20
上海大众汽车有限公司
  • 是上汽集团和德国大众公司合资的轿车生产企业, 成立于1985年3月。 公司中德双方的投资比例各占50%, 合同期限为25年。2002年4月12日, 中德投资双方修订和延长了上海大众合营合同签订协议, 合营期延长至2030年。 2004年5月2日, 中德合资双方签订了新增15亿人民币注册资本的合同。经过六次增资, 上海大众的注册资本将达到78亿人民币。
  • 上海大众位于上海西北郊安亭国际汽车城, 占地面积 321.8万平方米, 建筑面积81.8万平方米, 现有职工15000多人。上海大众是中国目前生产规模最大、市场保有量最多的现代化轿车生产基地, 年产量超过45万辆,产品已由最初的桑塔纳系列发展到了今天包括桑塔纳3000、帕萨特、POLO、GOL在内的四大平台几十个品种。
  • 上海大众产品品牌: PASSAT、领驭 、途安Touran 、桑塔纳 Santana 3000、 POLO、GOL、斯柯达Skoda
  • 上海大众的自主品牌:荣威
slide21

The History of Volkswagen

Products?

Most important one?

Headquarters?

Subsidiaries?

Founder?

… …???

Let ‘s take a look~

volkswagen1
Volkswagen: 大众汽车公司
  • Ferdinand Porsche: 斐迪南·波希
  • Volkswagen GmbH: 大众汽车有限责任公司
  • GmbH: Gesellschaft Mit Beschrankter Haftung (德语)

Limited liability company / company with limited liability即“有限责任公司”

  • Wolfsburg, Lower Saxony: 下萨克森州的沃尔夫斯堡
  • Heinrich Nordhoff: 亨利奇·诺德霍夫
  • Managing Director:总经理
  • Volkswagen do Brasil S.A.巴西大众汽车股份有限公司(法语)
  • beetle-like: 甲壳虫
volkswagen2
Volkswagen: 大众汽车公司
  • VW Beetle: 大众甲壳虫轿车
  • a Volkswagen de Mexico production line :

墨西哥的一条大众汽车生产线

  • DM600m: Deutsch Mark 600 million
  • Deutschland: Germany
  • Production facilities:生产基地
  • Volkswagen AG:大众汽车股份有限公司
  • AG: Aktiengesellschaft股份有限公司
7 continents 4 oceans
7continents, 4 oceans
  • 亚洲、欧洲、非洲、北美洲、南美洲 (拉丁美洲) 、大洋州、南极洲
  • Asia, Europe, Africa, North America, South America (Latin America), Oceania, Antarctica
  • 大西洋、太平洋、印度洋、北冰洋
  • Atlantic Ocean, Pacific Ocean, Indian Ocean, Arctic Ocean
questions
Questions
  • When was VW first registered?
  • When did VW produce its first car?
  • When was its first South American subsidiary established?
  • When did VW export the first Beetle to the USA?
  • When did VW produce the 20 millionth Beetle?
  • When did VW become a PLC and value at DM600m?
  • How did VW continue its globalization?
  • When did VW open a Chinese joint venture?
  • What happened in 1989?
  • How is VW today?
  • What are the two most successful cars?
slide28

Text

Ferdinand Porsche started work on the ‘people’s car’ with money he received from the German government in 1934.

(1) with:“以……方式”。

e.g. He got the job with his father’s help.

他在他父亲的帮助下获得了那份工作。

(2) 受……的资助,我们可以用很多种方式来表达:

… with the money financed by the German government.

The German government financed him…

The German government gave him financial support on…

1934年,斐迪南·波希用从德国政府那里获得的一笔资金,开始筹划“大众汽车”的生产。

slide29

First of all he travelled to America to learn about car

production. Then in 1938 he returned to Germany, founded

Volkswagen GmbH and started production with his new American machinery in Wolfsburg, lower Saxony.

(3) first of all:首先

e.g. Marriage is, first of all, a contract which must be governed by justice.

婚姻首先是一种契约,它必须以受公正的制约。

(4) car production 汽车生产

sth / sth’s production: …的生产 =produce sth

e.g. food production/produce the food

(5) found:创建,创立

establish:创立,成立

set up:成立

e.g. ~ a company:成立一个公司

(6)GMBH:德语,有限责任公司,company with limited liability.

他首先前往美国了解有关汽车生产的情况,1938年返回德国,创立了大众汽车股份有限公司,并开始在下萨克森州的沃尔夫斯堡用新式的美国机器从事汽车生产。

slide30

Commercial production stopped during the war and the factory and its 9000 workers fell into British hands in 1945.

(7) the war在这里是指第二次世界大战:the second world war。

战争期间,公司停止了商业性生产。1945年,工厂和它的9000名员工落入英国人手中。

slide31

After the war the British helped the local

economy by ordering 20 000 cars but decided not totake over the company as they did not think it had a future.

(8) decide to do sth:决定做某件事

e.g. We decided to expand our business into car industry.

我们决定把业务扩展到汽车领域。

(9) take over:接管,接手。常常有“兼并”的意思。

e.g. A.The firm has been taken over by an American company.

这家公司已经给一家美国公司接管了(兼并)。

B.George is taking over the running of our American operation.

乔治准备接手我们在美国的业务.

战争结束后,英国人以订购2万辆轿车的方式帮助当地发展经济,但却没有接管该公司的打算,因为他们认为它没有发展前途。

slide32

Instead, Heinrich Nordhoff took over as

Managing Director and the Volkswagen’s success story began.

(10) instead:替代,作为替代

e.g. He didn't give John the money, but he gave it to me instead.他没把钱给约翰,却给了我。

(11) managing director:总经理

e.g. She works as PA to the managing director.

她给总经理作私人助理.(PA= personal assistant)

而亨利奇·诺德霍夫却以总经理的身份接管了公司,“大众汽车公司”从此走上了成功的道路。

slide33

Within five years annual production went from 20 000 to 230 000 cars and the company founded its first South American subsidiary, Volkswagen Do Brasil S.A.

12. Volkswagen Do Brasil S.A.是法语的表达形式,“巴西大众汽车股份有限公司”

13. subsidiary 子公司,和这个形成对照的就是holding company 控股公司。a subsidiary is a company controlled by a holding company.子公司就是由控股公司控制的公司。

在战后的5年时间里,公司的汽车产量从2万辆增加到23万辆,并建立它在南美的第一家子公司-南美巴西大众汽车股份有限公司。

slide34
In 1949 the first exports to the USA arrived in

New York, where they were described as ‘ beetle-like’ and the VW Beetle legend was born. Thirty-two years later the 20 million Beetle rolled off a Volkswagen de Mexico production line. In 1960 Volkswagen became a public limited company valued at DM600m.

14. public limited company公开招股有限公司。如果在证券交易所发行股票的公司,就称listed company.

15. at 以……价格

e.g. The laptop is sold at a price of 5000yuan. 这个笔记本电脑的售价是5000人民币。

  • 第一批向美国出口的汽车于1949年到达纽约,在那里,大众汽车被形容为甲壳虫,由此开始了大众甲壳虫轿车的传奇。32年后,在墨西哥的一条大众汽车生产线上驶出了第2000万辆甲壳虫轿车。1960年,大众汽车公司成为拥有价值为6亿马克资产的上市有限公司。
slide35
The company continued its globalization by setting up its own production facilities in Australia (1957), Nigeria (1973) and Japan (1990) while expanding into the USA (1976) and Spain (1986) by buying car manufacturers.

16. set up 成立

e.g. set up a company成立一个公司.

大众汽车公司在澳洲,尼日利亚和日本建立自己的生产基地,同时在美国和西班牙收购汽车制造商来使自己走向全球。

slide36
The company also set up a joint venture in China (1982).

1982年,大众汽车公司还在中国成立了合资企业。

17. joint venture合资企业,

wholly owned venture独资企业.

wholly foreign-owned venture/enterprise外商独资企业.

slide37
Political events in 1989 gave VW the opportunity to move into central Europe, where it soon began production in the former East Germany and expanded into the Czech Republic.

1989年的政治事件给大众汽车公司一个进入中欧的机会,在那里,它很快就在前东德建厂生产,并发展到捷克共和国。

slide38
Today Volkswagen AG is Europe’s largest car-maker with 242 770 employees and a turnover of $65bn. With new versions of two of the world’s most successful cars, the Beetle and the Golf, the future for VW looks every bit as bright as its past.

今天,德国大众汽车(Volkswagen AG)已经是欧洲最大的汽车制造商,它拥有员工242 770名,营业额达到650亿美元。有了两种世界上最成功的轿车“甲壳虫”和“高尔夫”的新款式,大众汽车的前景和它的过去一样辉煌灿烂。

vocabulary
vocabulary
  • company profile
  • company biography
  • a freelancer
  • a non-profit organisation
  • a public limited company (plc) 公开招股有限公司。如果在证券交易所发行股票的公司,就称listed company
  • a sole trader = proprietorship
  • a limited company (Ltd) = limited liability company / company with limited liability
  • a partnership
  • self-employed
  • joint venture
  • wholly owned venture独资企业
  • wholly foreign-owned venture/enterprise外商独资企业
vocabulary1
vocabulary
  • managing director
  • production line
  • production facilities
  • car production
  • produce, product, producer, production, make, manufacture
  • DM600m: Deutsch Mark 600 million
  • found、establish、set up
  • take over
  • subsidiary 子公司
  • holding company 控股公司
  • PA= personal assistant
  • headquarter
  • globalisation
  • turnover
slide41

slide42
A subsidiary

A public limited company

A parent company

A wholly-owned subsidiary

A holding company

子公司

股份有限公司

母公司

全资子公司

控股公司

1
company introduction
Company Introduction
  • History ---  company name          founder         date of establishment

business types

  • Products --- 1. major business lines (major products)         new versions

2. accessory / by-product

3. functions/features

  • Company culture ---  value/mission/aim
  • Company structure
  • Clients or partners --- at home and abroad
  • Development strategy --- going global/merger/purchase/expanding
slide45
shift

salary

review

overalls

regulation

overtime

leave

line manager

break

provide

slide46

shift

班次

a period of work which starts when another one finishes

当别人结束时候您就开始的工作周期。

salary

工资

money a person receives for work

因为工作得到的金钱

review

调整

to look at something again in order to change it.

为了变动而重新审视某个事物。

overalls

工作服

work clothes that people wear to keep their own clothes clean

为了保持自身衣服干净,人们在工作时候穿的服装。

regulation

规定

rules people have to follow.

人们必须遵守的规则

slide47

overtime

加班

extra hours a person works 人们超时工作的时间。

leave

休假

holiday from work 在上班时可以享用假期

line manager

部门经理

the person you are directly responsible to 您直接对他负责的那个人。

break

休息

time to have a rest and possibly something to eat or drink. 停下来可能用来吃东西或喝水的时间。

provide

提供

to give somebody something he/she wants 给某人他需要的某种东西。

way of working1
freelance

teleworking

job-sharing

shift work

part-time

temping

consultancy

flexitime

hot-desking

n. 自由职业

n. 电子化办公方式,电子办公

job-share vi.& n. 分担工作,工作分担制

job-sharing n. 分担工作

job-sharer n. 与人分担工作的人

轮班工作,倒班制

n. & adj. 兼职

n. 当临时工, 任临时雇员

n. 咨询公司,顾问公司,提供咨询服务

n. 弹性工作(上班)时间(亦作flextime)

flexible hours 弹性工作时间

n. hotdesking 办公桌轮用(指将职工分成不同的班次,以便他们能共用一间办公室\一张办公桌和一台计算机)

way of working
1 freelance temping consultancy
1. freelance, temping, consultancy
  • It’s great because I’m my own boss, but I still work with lots of different people.
2 hot desking
2. hot-desking
  • I wish I had my own space. I have to carry everything around in my bag and sometimes there’s nowhere to sit.
3 temping
3. temping
  • I like it because it’s only for a couple of months and I’m saving up to go round the world.
4 shift work
4. shift work
  • The only problem is sleeping. Your body never knows if it’s night or day!
5 teleworking
5. teleworking
  • It can get a bit lonely at times. And I miss my colleagues and all the office gossip.
6 part time teleworking
6. part-time, teleworking
  • My children are at school so it lets me spend more time with them.
7 job sharing
7. job-sharing
  • When one of us wants a week off, the other person does a few extra days so it’s fairly flexible.
slide58

一个显要的职衔

an impressive job title

可观的收入

a good salary

弹性工作时间

flexible working hours

晋升的机会

opportunities for promotion

短假和长假

days off and long holidays

slide59

培训和员工发展

training and staff development

养老金

a pension

旅行机会

opportunities to travel

育儿假

parental leave

公司配给的汽车

a company car

what type of business is mcdonald
What type of business is McDonald
  • Sole trader
  • 独立经销店
  • Partnership
  • 合伙经营店
  • Franchise 英音:['fræn,tʃaiz]

美音:['fræn,tʃaɪz]

  • 加盟连锁店
sole trader
sole trader
  • You are self-employed and set up the business on your own.
  • You take all the profit. If you go bankrupt, you lose everything.
franchise
franchise
  • You buy a license to trade under the name of the franchisor and you benefit from the franchisor’s expertise.
  • 购买特许经销权, 以授予特许经销者的名义来经销一家商行, 并收益于特许经销商的专业经营理念。
  • Part of your profits goes to the franchisor
american fastfood
Fast

Fresh

Fried

Fantasy

Fordism

Franchising

新鲜

油炸

浪漫感

福特主义

特许经营权

American Fastfood
slide76
Company profile
  • Terms and condition of employment ---Words
  • way of working
  • Company benefits and incentives
slide78
Company profile
  • Type of business
  • Terms and condition of employment ---Words
  • Way of working
  • Company benefits and incentives