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Engaging Emerging Markets: Is Technology the Answer?. Don Feeney Research and Planning Director Minnesota State Lottery. Minnesota Lottery Participation by Age. Minnesota Lottery Participation by Age. Reasons for never playing a lottery game.

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Engaging emerging markets is technology the answer

Engaging Emerging Markets:Is Technology the Answer?

Don Feeney

Research and Planning Director

Minnesota State Lottery




Reasons for never playing a lottery game
Reasons for never playing a lottery game

Source: 2011 Ipsos-Reid Emerging Markets Study


Reasons for never playing a lottery game1
Reasons for never playing a lottery game

Source: 2011 Ipsos-Reid Emerging Markets Study



Frequency of shopping
Frequency of Shopping

Once a month or more

Once a week or more


Likelihood of internet gaming with lottery
Likelihood of Internet Gaming with Lottery

Source: Ipsos-Reid 2011 Emerging Markets Study


Likelihood of following lottery through social networking
Likelihood of following lottery through social networking

Source: Ipsos Reid 2011 Emerging Markets Study


Reasons for not gambling on internet
Reasons for not gambling on Internet

Source: Ipsos-Reid Emerging Markets Study



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