m sc and ph d marketing and consumer studies university of guelph guelph canada n.
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M.Sc. and Ph.D. Marketing and Consumer Studies University of Guelph Guelph , Canada . Agenda. Introductions Program Details M.Sc. and Diploma Real Estate and Housing Option Ph.D. (Management) Application Procedures Questions? http://www.uoguelph.ca/mcs/. Research is Exciting.

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M.Sc. and Ph.D. Marketing and Consumer Studies University of Guelph Guelph , Canada


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agenda
Agenda
  • Introductions
  • Program Details
    • M.Sc. and Diploma
    • Real Estate and Housing Option
    • Ph.D. (Management)
  • Application Procedures
  • Questions?
  • http://www.uoguelph.ca/mcs/
slide3

Research is Exciting

  • “I don’t want to sit in a classroom any more!!!”
    • (OK, but you still have lots to learn.)
  • Thesis focuses on market research
    • New Questions
    • New Techniques
      • Qualitative and quantitative
    • Debating answers
      • Did you think of …?
      • Managerial, Social and Methodological Implications
    • Thesis Defence shows quality of implementation
      • Able to Differentiate Yourself

Seosocialmedia.net

slide4

Examples of Research

  • Recent students have written about
  • Gambling: Activation of gambling outcome expectancies
      • The effects of message framing, involvement, and end-state on gambling
    • Food: Coping with shame and guilt following diet violation
    • Effects of nutritional cues and menu labelling in food choices
    • Why is organic food an enigma to consumers?
  • Brands: Netnographic study of iPhone users
    • Cause-related marketing
    • Private labels& national brands: Case study of Canadian Tire
    • The role of super-users in a virtual brand community
  • Other
    • Impact of different auction formats: A field experiment
    • How fear affects evaluation of new and status quo solutions
slide5

Counter-Examples

  • Why do all of this research work?
    • Isn’t it just a matter of applying what is already known? No.
  • Current theories established by earlier research
    • Recent Examples
      • Textbooks vs. Evidence-Based Advertising (Armstrong, I.J.Adv., 2011)
      • Are Pigeons more Rational (Herbranson, Schroeder J.Compar.Psy., 2010)
      • False Positive Psychology (Simmons et al, Psych. Sci., 2011)
      • Many mistakes in intercultural or international marketing due to not asking the right question
    • Some questions are unresolved
      • Academics can afford to use wrong theory but, in business, .....
m sc program details
M.Sc. Program Details
  • An advanced Marketing degree
    • Distinct focus, broad application
    • A proven alternative to an M.B.A.
    • Graduates have 100% success in finding career-related jobs
      • Employers contact us when they have openings to fill
    • Students present their research at major national and international conferences
    • Students have published their work in major academic journals
    • Excellent preparation for a Ph.D.
m sc program details1
M.Sc. Program Details
  • Emphasize marketable skills in research and analysis
  • Fall Semester

Consumption Behaviour Theory

Research Methods in Marketing and Consumer Studies

Marketing Theory

  • Winter Semester

Qualitative Research Methods

Multivariate Research Methods

Elective (Marketing or Consumer Behaviour)

    • Plus Research Seminar and Thesis
        • Design, execute and report on your experiment
        • Work with a supervising committee
m sc with real estate
M.Sc. With Real Estate

Course selection may be altered

  • “Introduction to Econometric Methods” might replace “Multivariate Research Methods”
  • Reading course in field of real estate or housing
  • Thesis related to real estate or housing
ph d management
Ph.D. (Management)
  • New Program (since 2009)
  • Three streams
    • Marketing and Consumer Behaviour
    • Services Management
    • Organizational Leadership
  • 1 year coursework, e.g.
    • Philosophy of Social Science Research
    • Theory of Management
    • Courses in Research Methods and Theories
  • Comprehensive Exams
  • Thesis

X

? ? ?

Y

Z

university and department
University and Department
  • A first class University
      • Top marks in the Globe and Mail for “overall student satisfaction and quality of education”
      • Canada's top comprehensive research institution

in the annual “Top 50 Research Universities” list

      • Regularly ranked highly by Maclean’s
  • A first class Department
      • Caring and intimate study environment
      • 10-15 students accepted per year
      • Extensive student/faculty interaction
      • Financial support available
        • Scholarships, R.A., T.A.
      • Reasonable living costs
      • Small city environment near T.O.
slide11

Application Procedures

  • Complete Application Form
      • available on Graduate Studies website http://www.uoguelph.ca/registrar/graduatestudies/
  • Official Transcript(s)
  • Two Reference Letters
  • GRE or GMAT scores
  • TOEFL (or equivalent)
  • Statement of Research Interest
      • Demonstrate your skills
      • Demonstrate your interests and curiosity
  • Application Fee $100
  • For more info: http://www.uoguelph.ca/mcs/
slide12

Thank you

  • Questions?
    • http://www.uoguelph.ca/mcs/
slide13

Exciting Research

  • Recent students have written about
  • Gambling: Activation of gambling outcome expectancies
      • The effects of message framing, involvement, and end-state on gambling
    • Food: Coping with shame and guilt following diet violation
    • Effects of nutritional cues and menu labelling in food choices
    • Why is organic food an enigma to consumers?
  • Brands: Netnographic study of iPhone users
    • Cause-related marketing
    • Private labels& national brands: Case study of Canadian Tire
    • The role of super-users in a virtual brand community
  • Other
    • Impact of different auction formats: A field experiment
    • How fear affects evaluation of new and status quo solutions