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EMPHASIS

EMPHASIS. Sometimes within the layout for an ad, brochure or other piece of promotional media, a designer will want to make certain words or pieces of texts stand out above other elements.

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EMPHASIS

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  1. EMPHASIS

  2. Sometimes within the layout for an ad, brochure or other piece of promotional media, a designer will want to make certain words or pieces of texts stand out above other elements.

  3. In typography, emphasis is the exaggeration of words in a text with a font in a different style from the rest of the text—to emphasize them.

  4. Text could wrap around a shape or graphic silhouette that contains a featured message. Again, color size and position are each important variables to consider witht this kind of add-on

  5. Colored texts calls for attention,

  6. for the sake of notice, texts elements could be tilted, enlarged, colored, doodled upon or made to appear dimensional, textured or damaged.

  7. A designer might use a block of color, an illustration or a photo as a backdrop for a featured type element.

  8. Notes on columns: • A. text can safely be presented in single column as long as the column is not so wide that it makes it hard for the eye to find its place at the beginning of each line.

  9. Ants are found everywhere in the world. They make their home in buildings, gardens etc. They live in anthills. Ants are very hardworking insects. Throughout the summers they collect food for the winter season. Whenever they find a sweet lying on the floor they stick to the sweet and carry it to their home. Thus, in this way, they clean the floor.Ants are generally red and black in colour. They have two eyes and six legs. They are social insects. They live in groups or colonies. Most ants are scavengers they collect whatever food they can find. They are usually wingless but they develop wings when they reproduce. Their bites are quite painful.

  10. B. breaking a text into 2 or more columns can make things easier on the eye. And at the same time provide opportunities for the placement of visual elements within the texts.

  11. Subheads • Are like mini- headlines within a block of text.

  12. Over the top

  13. In-line subhead

  14. Extra tall subhead

  15. Contrasting font

  16. Subhead in a box

  17. Subheads in an adjacent column

  18. Spanning columns

  19. Linework

  20. Headlines • Can be large or small, as long they are presented in such a way that they attract a proper degree of notice.

  21. Dont’s on a headline • Avoid setting headlines that seem out of balance. • Example: Avoid setting headlines that seem out of balance.

  22. Never use this • NEVER PLEASE

  23. AVOID STACKING HEADLINE TYPEVERTICALLY O U C H

  24. USING OF DIFFERENT FONTS • RARELYIS IT A GOOD IDEA TO COMBINE DIFFERENT FONTS

  25. COMBINING DIFFERENT FONTS

  26. When fonts from different families are combined in a logo, lay out or publication, an interaction occurs that can deepen and enrich the composition.

  27. Sample of logos with adjustments that have been made to typeset words in order to improve their visual balance

  28. Ways in in which graphic and typographic elements can be combined for the purposes of a logo or featured image

  29. Combine styles that are either complementary or contrasting; avoid outright conflict. • Complementary- amplify what ever visual theme the two possess. • Contrasting- can be combined for intriguing humorous or sardonic purposes.

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