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A. COURSE ORIENTATION. 1.00 Explain the components of Business, Marketing, and Information Technology Education. 1.02 Explain the value of DECA. The Marketing Education Program. Classroom Instruction Cooperative Education DECA.

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a course orientation

A. COURSE ORIENTATION

1.00 Explain the components of Business, Marketing, and Information Technology Education.

1.02 Explain the value of DECA

classroom instruction cooperative education deca
The Marketing Education Program

Classroom Instruction

Cooperative Education

DECA

slide3
A Career-Technical student organization designed to attract students into marketing careers

Encourages the understanding of free enterprise

Encourages civic responsibility

  • Maintains a series of competitive events
  • Offers awards and recognition
  • Maintains a scholarship program
  • Develops leaders in marketing, management, and entrepreneurship
slide4
DECA FACTS
  • Publications
  • National - DECA Dimensions
  • State - The North Carolina DECAConnection

DECA Colors

Blue and Gold

  • 4 Points of the DECA Emblem
  • Leadership Development
  • Vocational Understanding
  • Civic Consciousness
  • Social Intelligence

National headquarters – Reston, VA

NC headquarters – Raleigh, NC

organization of deca
Organization of DECA
  • National Regions
  • Central
  • North America
  • Southern
  • Western
  • Divisions
  • High school
    • Delta Epsilon Chi
    • Collegiate
    • Alumni
    • Professional
  • State Regions Blue Ridge
  • Cornucopia
  • Dixie Pines
  • Metrolina
  • Triad
slide6
DECA Tagline

Developing Leaders for Marketing, Management and Entrepreneurship

governance
Governance
  • Professional staff
  • Marketing Education Leadership Council
  • Student Leadership
deca competition
Apparel & Accessories Marketing

Food Marketing

Full Serve Restaurant Management

Quick Serve Restaurant Management

Retail Merchandising

Vehicles and Petroleum Marketing

DECA Competition

Competency Based Competitive Events (State Level)

management team decision making events
Management Team Decision Making Events
  • E-Commerce
  • Financial Services
  • Hospitality Services
  • Sports and Entertainment Marketing
  • Travel and Tourism Marketing
slide10
Chapter Team Events
  • Civic Consciousness Project
  • Creative Marketing Research Project
  • Free Enterprise Project
  • Learn & Earn Project
  • Public Relations Project
slide11
Marketing Research Events
  • Business & Financial Services
  • Food Marketing
  • General Marketing
  • Hospitality & Recreation Marketing
  • Retail Marketing
slide12
International Business Plan

Entrepreneurship Participating

Entrepreneurship Written

Advertising Campaign

Fashion Merchandising Promotional Plan

Technical Marketing

Other Written Events

deca conferences
DECA Conferences
  • Marketing Leadership Conference (MLC)
  • Southern Region Conference (SRC)
  • Local Officer Training (LOT)
  • Marketing Competitive Events Conference (MCEC)
  • State Career Development Conference (CDC)
  • International Career Development Conference (ICDC)
slide14
Become A Success......

Get involved in the Marketing program at your school.

  • Marketing
  • Marketing Cooperative Education
  • DECA
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